London Royal
College of Art students have created challenging concepts for future transport
in a radical, multi-disciplinary design project spearheaded by the Vehicle
Design Department at the RCA in collaboration with Fiat Advanced Design.
Taking an experimental look at the future of travel, twenty eight postgraduate
student designers from diverse international backgrounds, working in
cross-disciplinary teams, have developed six transport design visions. They
worked with challenging concepts in mind, which reflect changing lifestyles
and human desires, including questions such as:
- How can we change the character of our car without affecting its basic
structure?
- How can we better integrate a car into daily life?
- Can we create a car using flat pack concepts?
- Can we turn a vehicle's exterior into an extension of domestic personal
space?
- Can we make a car which is a super, harmonious way of travelling. A place to
relax?
- How can we create cars which focus more on people, a little less on the
object?
Students from four RCA departments, Design Products, Interaction Design,
Textiles and Vehicle Design have worked with Fiat to create visionary
solutions for transport in the city for the year 2015. An exhibition
presenting these ideas was held at the Royal College recently.
The Vehicle Design Department is well known for its high standards in
creative, academic and innovative approaches to transport design. It is
acknowledged by industry as the leading source of vehicle designers in the
world.
Head of Design Research at Fiat's Concept Lab, Salvatore Cacciatore commented,
"This project is part of Fiat's design research system and we know that at the
RCA we can ask the most challenging questions because the academic quality is
high enough for students to be able to interpret and express complexity in
interdisciplinary ways. With this project we're looking at the future for
design disciplines.
"Perhaps transport designers of the future will be better able to blur the
boundaries between disciplines."
Dale Harrow, Head of Vehicle Design at the RCA, "This project is an exciting
opportunity to develop design with an active, collaborative partner. Pixel has
fully stretched the students' creative and academic abilities."