“I
am very pleased with our new partnership with Ferrari and its Formula 1 team,”
says Jochen Zeitz, CEO and Chairman of Puma AG.
“Over the past years, Puma has strengthened its position as one of the leading
suppliers in the motorsport area.
Scuderia Ferrari Marlboro is at the top of Formula 1 and like Puma they combine
high performance, technological competence and design with innovative styling.
"This makes the team the perfect fit for us and we are proud to work with such a
successful partner and to celebrate future triumphs together with them.
Jean Todt, now Managing Director of Ferrari, a new role which continues to
include responsibility for the Formula 1 team adds: “Puma is one of the leading
suppliers in motorsport and we are looking forward to working with our new
partner.”
With the Future Cat the merchandising collection – available to the consumer
from March 2005 - features a unique product. The red and white shoe carries both
the Ferrari Racing Shield as well as the Puma logo.
The range of articles will also include the team-shirt and team-polo as well as
caps, sweatshirts, rain-jackets, and the official replica-shirt, identical to
those worn by the team. As a special design feature the well-known footwear
Formstrip is incorporated into the epaulette.
Ferrari has a long and proud history in motorsport. As early as 1951, Ferrari
achieved its first victory at the Grand Prix of Great Britain. Besides the early
success in securing this season’s World Drivers’ title as well as the World
Constructors’ Championship, further highlights have been the 13 other Drivers’
and Constructors’ Championship titles the team collected over the past decades.
Puma performance racing shoes were first used by various drivers and teams in
the 1970s and early 1980s. And since 1998 Puma's motorsport division has
gradually assembled an impressive portfolio of sponsorships. This year Puma is
the official supplier of racing gear in several motorsport disciplines in
addition to Formula 1, such as WRC, F3000 and DTM.
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