03.09.2004 Ferrari-Maserati West Europe will receive the Dutch ferrari and maserati import rights from Kroymans Corporation and Hessing while kroymans are set to BECOME the Alfa romeo IMPORTER

The Dutch import rights to Ferrari and Maserati, which are currently represented by Kroymans Corporation and Hessing respectively, are due to be transferred to Ferrari-Maserati West Europe, on 1 October 2004.

Similar movements have already been carried out in France and Belgium, as well as the recently announced modification of the United Kingdom arrangement.

Ferrari-Maserati West Europe is an establishment of Ferrari Maserati Group. Initiated by their West European head office, this most recent development, combined with successful dealerships in North America, Germany and Switzerland, the Group has decided to control its activities in the most important markets directly.

As a component of the continuing cooperation with the Ferrari Maserati Group, the West European office has appointed three distributors for the Netherlands: Kroymans Corporation and Munsterhuis for Ferrari and Maserati, and Hessing for Maserati. Andrea Castronovo, European Managing Director of Ferrari-Maserati West, explains:

“Ferrari and Kroymans, together with Maserati and Hessing, have both already developed a long-term relationship with our brands as importers for the Netherlands. With enormous devotion they have performed an excellent task with the promotion of our brands in the Netherlands, and they have always given first class service to our customers.

"In particular, we are very delighted to introduce the distribution of Maserati cars through Kroymans. That will make a further contribution to the development of our brand in the Netherlands. This special relationship, together with developments in the near future, reinforces a clear indication of our willingness to continue business with Kroymans Corporation and Hessing."

Kroymans have been the official Dutch importers for Ferrari since 1972, their right for a Maserati concession came into effect on 1 August 2004.

Alfa Romeo and Kroymans  

In the meantime, Kroymans Corporation are set to take over as the Alfa Romeo importer for the Netherlands from Fiat Auto Nederland BV. The negotiations with Fiat Group in Italy are at an advanced stage. Alongside Ferrari, Kroymans are already the Dutch importers of Jaguar, Aston Martin, Saab, Hummer, Cadillac, Chevrolet, Corvette, Kia and SsangYong. In addition, Kroymans have been exclusively selected to manage and develop the Cadillac and Chevrolet Corvette brands for the whole of Europe, including the United Kingdom.

Shareholder Frits Kroymans announced in Turin, that his corporation plans to double the sales of Alfa Romeo cars in the Netherlands to 9,000 cars. The new top man at Fiat, Luca Cordero di Montezemolo, holds Kroymans Corporation in high esteem.

Fiat Auto Nederland BV has already informed the Dutch dealers of the current developments. When the deal goes through, Fiat Auto the Netherlands will only import Fiat and Lancia brands.

In addition, Kroymans Corporation imports, markets and distributes 100,000+ non brand-dependent car parts and accessories such as exhausts, braking systems, filters and gearboxes. In 2003 they presented a 1.1 billion euro turnover, a figure which they plan to double in the foreseeable future.

By James Granger