27.02.2004 AUDEMARS PIQUET SIGN UP AS SPONSORS OF THE MASERATI TROFEO SERIES AND JOIN THE MCC PROJECT

The CEO of Maserati, Antonello Perricone, and the CEO of Audemars Piguet, Georges-Henri Meylan, today signed a global collaboration agreement in Modena. The contract runs until 31 December 2005 and is renewable.

There are three principal points that will guide the partnership: Audemars Piguet will be sponsor of the Trofeo Maserati Europa and official supplier of the new GT model that will take part in the FIA GT. The new car will be presented at the Geneva Motor Show, a programme of co-marketing projects and the reation by Audemars Piguet of a limited edition watch to celebrate the 90th anniversary of Maserati’s creation in 1914.

Tradition, innovation, technology and exclusivity are characteristics that Maserati and Audemars Piguet have in common; two modern companies that produce technologically perfect products and innovative designs. These values have always been central to their success.