16.06.2004 STUDENTS OF IAAD-TURIN TO PRESENT "THE CAR THAT DOES NOT EXIST", SPONSORED BY FIAT AND HONDA

Students at the Institute of Applied Arts and Design in Turin will present a series of studies under the theme "The car that does not exist". The project, sponsored by Fiat and Honda, will provide insight towards new Fiat concept cars and Honda sedans.

Other than the works done by the students, the exhibition will include epoch-making vehicles and prototypes from Fiat and Honda's past. 

The exhibition will be held at the Automobile Museum of Turin, with the public inauguration on Monday 28th June at 18:00 CET. The exhibition will run from the 28th of June through to the 2nd of September.

Theme

Fiat and Honda put forward a brief to design automobile concepts destined for the market in the future ten years.

The exhibited works will present, historical and concept research boards, sketches and renderings by hand or computer. The exhibition foresees the projection of a multimedia CD summarising the entire project.  

All projects will remain property of Fiat Auto Advanced Design and Honda Europe.

The project represents another achievement for IAAD-Turin, providing growth in the design education field at international level.

The Fiat project

Consisting in the creation of an automobile with a completely free theme, the Fiat project aims to provide an insight towards a stronger brand image for the company.  Students were therefore able to choose any concept, from citycar to luxury car and also more particular vehicles such as SUV's and crossovers as well as completely new concepts.

Resulting concepts are intended to have a strong character and a remarkable impact on the public. The vehicles should ideally become symbolic, allowing the public to understand that the Fiat Group is evolving.

Fiat project overseers

Exterior: Humberto Rodriguez - Fiat Group styling representative; Flavio Manzoni - Fiat Style Centre representative; Roberto Giolito - Fiat Auto Advanced Design representative; Salvatore Cacciatore - chief design of Fiat Auto Advanced Design - Concept Lab.

IAAD-Turin: Giampiero Briguglio - coordinator and teacher in the Transportation Design course; Mauro Basso - Transportation Design teacher.

The Honda project

The objective was to create a new sedan for 2015 destined for the European market.

Concepts for this future sedan had to consider the target's needs, with an effective buying power that evolves progressively and, at the same time, provide a more European 'feel' to the famous Japanese brand.

The new generation sedan had to characterise the emotional fusion between Italian and oriental styling.

Honda project overseers

Exterior: Martin Glotzbach - Style Honda Europe representative; Ichiro Yamaguchi - vice president of Segno Milano.

IAAD-Turin: Luciano D'Ambrosio - Transportation Design course teacher.

Final year projects

Alongside the Fiat and Honda projects, there will be a presentation of final year projects realised by Transportation Design students and supervised by John Sweeney and Matteo Conti from Northumbria University. This presentation will take place on the first floor.

Location

Automobile Museum of Turin - C.so Unità d'Italia 40, Turin.

Schedule: 28th June to 2nd September 2004; Mon. Tues. Wed. Fri. Sat. from 10:00 to 18:30, Thur. from 10:00 to 22:00 and Sun from 10:00 to 20:30.

by James Granger