The Fiat Doblò Jamaica is a show car version of the most non-conformist member of the Fiat range with an interior featuring the colours of the Jamaican flag (yellow, green and black) over the whole body. It will be seen for the first time at the 29th Bologna Motor Show which opens next week.

The car will be given to the President and Vice President of the Jamaican Bobsleigh Federation to reflect Fiat's sponsorship of the Italian team at the 2006 Turin Olympic Games.

The pair managed the first, historical Jamaican national team that took part in the 1988 Calgary Olympics and starred in the Disney film 'Cool Runnings'. Tal Stokes (Vice President of the JBF) took part in four consecutive Winter Olympic games and is one of the best-known personalities on the international bobsleigh scene.

And now the Doblò Jamaica reinforces the link between Fiat and the Caribbean national bobsleigh team. Yet the link between Fiat and the Jamaican national bobsleigh team goes back further to 2000 and the Fiat Doblò launch campaign. The campaign won a 'Mezzominuto d'oro' award (a prize awarded by a people's jury) with numerous other accolades. It was also the most memorable of the year and is still one of Fiat's best-loved adverts of all time.

The Doblò Jamaica also gives a glimpse of some exterior details that will be introduced on the standard production model from next year: strips on the front and rear wheelarches, side strips, tinted windows on the tailgate and on the rear windows in the 2nd and 3rd rows, roof rails and alloy wheels.

The interior is enhanced by seat and panel high-tech cloth trim in Jamaican black which borders the middle of the seats in yellow and green piping. The facia is completely black.

The end result is bubbly and particularly apt for a car devoted to the land of reggae music. Since sun and carefree fun are the distinctive traits of one of the most attractive islands in the Caribbean, the Fiat Doblò is an ideal match with its happy-go-lucky air and ability to adapt to any situation.

The same attributes are also evident in the standard production model that, as of the beginning of this year, offers a range with revised styling and equipment, but above all two new products that are bound to appeal to everyone: the revolutionary 1.3 Multijet 16 valve unit, available at a later date - and a special Family version, the only seven-seater in this segment.

The Fiat Doblò Model Year 2004 also offers a 1.9 JTD unit upgraded from 100 to 105 bhp and three new body colours: the non-metallic World Blue and the metallic shades Astral Blue and Opal Green. As an option, it is also possible to obtain the rear end framing the tail-light cluster in the same shade as the body (standard on the Active and Dynamic versions).

New features also abound inside, with a tone-tone facia (black for the top and grey/blue for the lower half and air intakes) and an instrument panel of new design. The cloth used for the seats and front door panels has also changed and is different on each of the three specifications: Actual, Active and Dynamic. These names, introduced in July for the Italian market, have now been adopted officially throughout Europe for the revised range to replace the previous SX and ELX versions.

The stylish, original Malibù remains unchanged. This particular version of the Fiat Doblò, designed for young non-conformists who wish to travel in comfort but love cars that are out of the ordinary, has proved a big hit.

All versions of the model also come with a split, reclining rear seat. Despite its new appearance and equipment, the Doblò remains the non-conformist member of the Fiat range. And more. The multipurpose vehicle still upholds the promise so succinctly put in the advertising slogan: 'If you can think it, you can do it'. The Fiat Doblò MY 2004 adds its own original voice to the values that have always been part of the Fiat ethos: a distinctively Italian vehicle that simplifies everyday working life because it is practical, roomy, versatile and equipped with up-to-date power units.