17.01.2004 FIAT ROLL OUT LIMITED EDITION MODELS AT THE BRUSSELS MOTOR SHOW |
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Fiat's large stand in Brussels is host to several limited edition models making their first public appearances at the long running Belgian Motor Show. To celebrate a sporting sponsorship tie-up with clothing manufacturer Sergio
Tacchini, Fiat have introduced editions of the 3-door Punto and
Stilo as well as the Barchetta sports coupe. The section of the stand devoted to these models is emblazoned with a large Sergio Tacchini logo. Finally, a glass-fronted display shows the Sergio Tacchini clothing and accessory range, divided into three sections, individually devoted to Golf, Tennis and Sailing products. A second limited edition model here is the Fiat Punto 'Junior Team' which
celebrates the Punto's success in last year's Belgian Rally Championship. The
title-winning Fiat Punto Abarth Super 1600 rally car is situated in a
prominent position, at the leading corner of the stand. To celebrate these successes, Fiat Belgium have offered a 'Junior Team' version of the road-going Punto. To create a genuine and stylish young person's 'Junior' car they have taken the 1.2-litre 8v model, added the Sporting HGT's front and rear bumpers, 15-in alloy wheels and tailgate roofline spoiler. The car has positioned on the B-pillar, the title-winning Junior Team's logo. In Brussels, the colour-coded metallic red model lines up behind the rally car from which it draws inspiration. A wall mounted giant TV screen, complemented by two smaller screens at the forefront of the stand, play a fast moving mixture of video footage. The Junior Team's victorious rally season is recalled, interspersed with clips highlighting Sergio Tacchini's sporting pedigree, featuring Golf, Tennis and Sailing action. |
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