18.02.2004 THE UPMARKET NEW LANCIA MUSA COMPACT MPV WILL RECEIVE ITS WORLD PREMIERE IN GENEVA
The Geneva Motor Show once again
proves the ideal setting for Lancia to introduce its latest products. This year,
the manufacturer has come up with Musa, a compact MPV that meets the needs of
people who love to live life with taste without giving up the pleasure of
practicality.
This new model expresses Lancia's new generosity in terms of features, equipment
and good looks, and also the value offered to customers.
The compact MPV is high and aerodynamic, spacious and flexible. It stands out
for its opulent yet subtle elegance and its up-to-date, fine styling. In other
words, an ideal place to receive your passengers and make them feel special as
they enjoy all the care and attention of a traditional Italian welcome. The car
is also reassuring in terms of control and safety, with an interior that is
exceptionally welcoming, comfortable, lavish and - above all - extremely roomy.
This welcoming, sophisticated Lancia Musa is a car to experience rather than
drive: 'a deluxe item to experience'. This MPV is an expression of Italian
motoring philosophy in that it evokes deep-seated and sincere values typical of
Italian hospitality: good taste, warmth and generosity, the satisfaction of
people dropping in unannounced, a will to foster intense involvement. All these
attributes, unprecedented in a car, make it ideal for long trips but also great
around town.
Our Lancia Musa appeals without ostentation, is able to show personality without
exhibitionism and is exclusive but not inaccessible.
The special marriage between sophisticated exterior style and exclusive
technological heritage makes the model a new benchmark in the compact Multi
Purpose Vehicle segment. It is a new type of car, designed for all but aimed in
particular at those who love wellbeing and rare pleasures, people who are aware
of new developments but share a love of good living. The attributes and appeal
of Lancia's new compact MPV make it an experience to be savoured, in the same
way as an exclusive hotel hideaway or a Tuscan farmhouse.
Lancia Musa takes its place between the Ypsilon, a slightly non-conformist
exponent of the New Dolce Vita, and the Phedra, the car for highly sophisticated
multipurpose family living. As protective as it is exclusive, this model is
designed for everyone who makes a virtue of hospitality, who sees the art of
receiving friends as an essential life skill.