03.03.2004 THE FIAT IDEA GOES FOUR WHEEL DRIVE AND OFF ROAD AS THE 5 TERRE CONCEPT IS LAUNCHED IN GENEVA |
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Fiat have
presented the Idea based '5 Terre' concept in Geneva, the latest fruit in its new
strategy of maximising model ranges by producing niche 'fun' models. This
project introduced four wheel drive and off road capability into the Idea,
following hard on the heels of the
Panda 4x4. Emphasising the importance of the Idea family to Fiat's future plans, the 5 Terre is situated in the centre of the stand, mounted on a revolving turntable, itself blended into a raised section, the concept flanked by two production Idea Multijet models. |
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