03.03.2004 WORLD PREMIERE OF THE LANCIA MUSA COMPACT MPV AT THE GENEVA MOTOR SHOW

The Lancia Musa has made its debut at the Geneva Motor Show, a compact MPV which is an upmarket tilt on the recently introduced and well received new Fiat Idea.

The Musa receives the corporate 'family' look and the completely restyled front end is influenced by the Ypsilon. At the rear, the new, larger tailgate is again drawn from the Ypsilon, and overall the the effect is to create smoother, more flowing lines. Inside the Musa makes wide use of more opulent materials in softer, warmer colours as it aims to create a welcoming, luxurious environment.

In Lancia's words, "It is designed for people who do not want to forgo practicality but like to enjoy life with flair and elegance. It is a tall, aerodynamic model, which is spacious and versatile, embodying an elegance that is rich but never ostentatious, and modern, refined styling. The ideal place in which to welcome passengers, making them feel welcome guests, to whom you can dedicate traditional Italian care and courtesy."

The Musa, the name was devised by the Turin-based creative group "515" from an Italian Italian name that is soft and seductive just the car aims to portray itself, dominates the Lancia line-up. Three models take centre stage in a display that as usual seeks to exude luxury and opulence. One model is mounted on a large, raised, revolving turntable under a huge banner, the whole feature forming the focus of visitor's attention. This model is flanked by two further examples that are available for detailed examination.