The Italian
Automotive Center, Belgium's largest Fiat, Alfa Romeo
and Lancia dealership, recently held a glamourous and
highly successful launch party to introduce the exciting
new Alfa 159 and Fiat Croma. Situated
on the Ch.
de Louvain,
right in the
heart of dynamic Brussels, the Italian
Automotive Center (IAC) is a full subsidiary of Fiat
Spa, and is the thriving Belgian capital city's leading
Italian-specific dealership, catering as it does for all
four of the Fiat Auto brands: Fiat, Alfa Romeo, Lancia
and LCV.
The thousand year old City of Brussels rightly prides
itself on being the 'crossroads of Europe', and the
validity of this claim is amply borne out by the fact that it is home to the European
Commission and to the Council of ministers of the
European Union (EU), the North Atlantic Treaty
Organisation (NATO) as well as being the Supreme
Headquarters of Allied Planning Europe (SHAPE). Thus it
is a truly cosmopolitan city, where many different
cultures live side by side, and where different languages (Belgium in
fact has two official tongues) can be heard on every
street corner, while the splendour of its historic
market square, the world famous Grand'Place, with its
striking gothic-style town hall, draws in tourists from
afar.
IAC firmly believes that it has an important part to
play in the heady Brussels mix, the Fiat Auto dealership
bringing the cocktail of emotion, style and pure
excitement provided by Italy's finest cars to the
vibrant streets of this historic city. From the cute,
'Car of the Year' award winning Panda, to the elegant,
refined Lancia Musa, and the dazzling Bertone-styled
Alfa GT Coupé, a car that comfortably scooped the
prestigious 'Most Beautiful Car in the World Award', IAC
caters for every taste.
Two very important new models from the Fiat Auto stable
have just arrived on the market. Firstly, the Giorgetto
Giugiaro-styled Fiat Croma is a car that revives the
name of the respected 1980s Fiat stalwart, in a fresh new
interpretation that offers the agility and ease of
convenience of a sedan, blended with the roominess and
dynamic abilities of a station wagon.
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Situated right in the heart of dynamic Brussels, and located
just a stone's throw from Fiat Auto Belgio's
headquarters, the Italian Automotive Center is a
full subsidiary of Fiat Spa |
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More than three hundred guests arrived at
the Italian Automotive Center's
modern spacious showroom in Brusels for the presentation of
the Alfa 159 and Fiat Croma |
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Secondly, the Alfa Romeo 159, which has been one of the most
eagerly anticipated cars to arrive on the market for many
years, the latest contender in a legendary line-up to
proudly bear
the coat of arms of the world's style capital, the City of Milan. Replacing the
highly-regarded iconic Alfa 156 is itself no small
feat to achieve, however, the luxurious, powerful, and
effortlessly stylish Alfa 159 is bursting emotion and pumps
the adrenaline, as
it seeks to drive segment standards forward and up to a new level, a real
and genuine new alternative to the established
market-leaders, BMW's 3-series and Audi's A4.
The Fiat Croma and Alfa 159 have recently arrived in Belgium
and IAC wanted to mark this important occasion in style. "We have a new
management team in place here, and we have been working very
hard for the last six months to drive our operations
forward," comments David Leeson, IAC's Fleet & LCV Manager.
"All the hard work is now starting to bear fruit, as we are
connecting successfully with both our existing customers,
and many potential new ones. Therefore the presentation of
these anticipated two new models was, simply put, the ideal
opportunity to re-launch our business into the public eye."
"We invited the fleet managers of most of the large
multinational companies based in Brussels, as well as
extending an invitation the expansive Italian community
here, many of whom work for the European Union, NATO, SHAPE,
as well as the Embassy and Consulate," continues David. The
glitzy launch party was deemed by all to be a roaring
success. The more than three hundred guests who arrived at
IAC's modern, spacious showrooms for the presentation of the
Alfa 159 and Fiat Croma were treated to a superb Italian buffet, enhanced
by an array of Italian wines and live music. "The evening
went very well," concludes David, "the cars drew an awful
lot of interest, and their styling was much praised. There
is certainly a very strong affinity with the three Fiat Auto brands
here, something which we are greatly looking forward to building upon."
More
information: Italian Automotive Center, Meiser (Fiat -
Lancia - Alfa Romeo), Ch. de Louvain, 770, Leuvensestwg,
1030 Brussels, Tel: 02.702.31.33, Fax: 02.702.31.28 |
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