Just days before
Christmas, Alfa Romeo have released a 40-second 'teaser'
ahead of the Brera's Italian market launch early next month.
The viral - filmed completely in dark colours - opens with
the words: 'The Quest Is Over', building on the anticipation
that has gathered like a storm around this stunning new
sportscar all year. Presented to the public for the first
time at the Geneva Salon on 1st March 2005, the production
ready Brera adhered closely to Giorgetto Giugiaro's stunning
concept car.
‘It is not a repetition, but a bud
that will flower,' said Giugiaro when he launched his
concept. Today, this dream has come true: the breathtaking
new Brera is now just weeks away from the showrooms.
"The signals are clear", "tension
mounts' and "the time has come" are high-impact
messages which all quickly flash across the screen
during the brief viral, which features an agile robot,
before the 40-second clip ends with the simple word "Brera".
Sportiness and
elegance combined in unique, exclusive styling. Harmonious
forms and volumes which, when they are supported by Alfa
Romeo mechanical and engineering excellence, produce a
beautiful, powerful, solid car. This is very briefly the
spirit of the new coupé which will arouse extreme emotions
and guarantee superbly enjoyable driving. The engineers and
stylists only had one goal: to combine sportiness with
roominess and the quality of life on board.
Designed by Giorgetto Giugiaro in collaboration with the
Alfa Romeo Styling Centre, the model represents the state of
the art in the world of the coupe, a strong compact car,
mistress of the road with a strong personality.
First of all, this fascinating ‘2+2’ has generous
dimensions: it is 1,830 mm wide, 4,413 mm long and 1,372 mm
high, with a wheelbase of 2,525 millimetres, although the
heightened taper of the front and rear make it look very
compact. This does not in any way diminish the elegance of
the lines which flow smoothly, from front to back, right
down to the built-in bumpers and light clusters with their
converging wedge shape. The exterior line
is a succession of classical references, an ideal place
where traditional Alfa styling cues are reproposed in a
modern key. This is evident at first glance. For example,
the rear window that recalls the window of the Giulietta
Sprint of many years ago. Or the rear end which reiterates
the distinctive traits of recent Alfa Romeo models. And at
the front, the bonnet recalls those of cars of the Fifties,
dominated by the shield set at the centre. And finally the
larger rear light clusters and the four exhaust outlets
reinforce the impression of a powerful sports car, like the
large tyres and the lovely alloys that are standard
throughout the range.
The Alfa Romeo
Brera aims to maintain continuity with the past, while
enlarging the interior space and raising the standard of
life. On a car with a great temperament, the driving
position is the hub around which the interior is built. The
Alfa Brera is no exception, as you would expect from a car
born to offer exuberant performance and an extremely
striking design.
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Just
days before Christmas, Alfa Romeo have released a
40-second 'teaser' ahead of the Brera's Italian
market launch early next month |
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"The signals are clear", "tension mounts' and "the
time has come" all flash across the screen during
the brief viral, which features an agile robot,
before the 40-second clip ends with the simple word
"Brera" |
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So the seats provide outstanding
containment, and a sporty design but this does not mean
forgoing comfort in the rear, which remains at the highest
levels for this segment.
By folding down the rear seats, the
luggage capacity is increased from 236 to 546 litres, which
hints at the generous loading area. The Alfa Romeo Brera
comes in three outfits, all lavishly equipped with
electronic and telematic equipment, and the interior
ambience is always welcoming and sophisticated, thanks to
the quality materials used and the introduction of
innovative solutions, such as the large fixed sunroof which
increases the luminosity in the car and the passengers’
sense of space, making the line sleeker and more flowing.
The engine is the
heart and real strength of every Alfa Romeo model. Under a
fascinating line and strong personality, Alfa cars conceal a
range of superb engines with advanced technology and
generous performance.
The same is true of the Alfa Romeo Brera, which offers a
choice of two JTS petrol engines (2.2 delivering 185 bhp and
3.2 delivering 260 bhp), and a 2.4 JTD turbodiesel that
delivers 200 bhp (available in March 2006), combined with
two different gearboxes depending on the version: 6-speed
mechanical or automatic (not available at the launch). In
other words, this is a car capable of exciting performance,
but is also ideal for everyday use.
Fascinating
styling, plenty of temperament and superb engineering. The
Alfa Romeo Brera combines these distinctive features with
others, playing its trump cards in the field of safety and
dynamic behaviour.
While ‘enjoyable driving’ has always been one of the strong
points of any car from Alfa Romeo, ‘enjoyable travelling’
now becomes a necessary choice when the cars have to
guarantee excellent comfort as well as the Alfa temperament.
For this reason, the Alfa Romeo Brera fits double wishbone
suspension at the front and a Multilink system at the rear.
This layout guarantees excellent dynamic performance but
also superb comfort. Whoever sits at the wheel controls the
behaviour of this great sports car, but certainly does not
forgo the excellent comfort guaranteed by the suspension. To
which the Alfa Romeo Brera adds a sporty trim and Q4
four-wheel drive on some versions.
The Alfa Romeo
Brera is fitted with the most advanced electronic devices to
control the car’s dynamic behaviour: the sophisticated VDC
system with sporty, non-intrusive calibration, complete with
MSR and ASR (the former adjusts braking torque when changing
down, while the latter limits wheel slip when accelerating).
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