The
Scuola Politecnica di Design
Master's
course, in collaboration with
Lamborghini, finished
few days ago.
Students worked hard for
nine
months to develop a four-seat car for Lamborghini.
They were co-ordinated by Marco Bonetto (Master's
co-ordinator), Luc
Donckerwolke (Design Director Lamborghini) and
Walter De’ Silva
(Design Director Audi-Seat-Lamborghini). It was a
unique and unrepeatable experience for students who
had the chance to study and work with top-level car
designers in the world.
The
Audi-Seat-Lamborghini Group was very satisfied with
students' projects and has decided to re-confirm its
collaboration for the new edition of the Master's
course which will begin
October 19th. In particular,
Master's will be in collaboration with
Audi,
and with Walter De' Silva's and his staff guiding.
There are 25 places available and the best CV's and
portfolios have already started to being selected by
Marco Bonetto and Walter De’ Silva.
Scuola Politecnica di Design
The Scuola Politecnica di Design is the first and
the leading school for visual and industrial design
in Italy. It was founded in 1954 and was part of the
very origins and development of Italian design. 1954
was a milestone year in marking public recognition
of the figure of the designer and in defining his
role in society: it was in this year that the X
Triennale exhibition of Milan dedicated to design
was opened, that the Premio Compasso d'Oro was first
awarded, and the year that saw the first edition of
Stile Industria, the first magazine dealing
exclusively with design. Just two years later ADI,
the Association for Industrial Design was founded.
Onto this scene came the Scuola Politecnica di
Design, founded by Nino di Salvatore, a theorist,
designer and painter and one of the first members of
the MAC (Concrete Art Movement) alongside Dorfles,
Monnet, Munari, Garau and Soldati. As an artist and
a scholar he was able to give the school its rather
special character. At SPD the innovative subjects
taught and put into practice are destined to become
part of the syllabuses of numerous universities in
Italy and abroad. Its links with the worlds of art,
culture and research mean it can attract to the
School important figures from these fields with
their wide range of experiences. SPD presents
lectures by Gio Ponti, Rodolfo Bonetto, Roberto
Sambonet, Achille Castiglioni, Gillo Dorfles,
Luciano Caramel, Mario Bellini, Angelo Cortesi,
Augusto Morello, Giulio Castelli, Aldo Cibic and
Donald Norman.
However, the school's openness and experimental
vocation are reflected above all in the makeup of
its teaching staff. Courses have been given at SPD
by painters such as Augusto Garau, Bruno Munari,
Pino Tovaglia and Gaetano Kanizsa; visual designers
such as Max Huber and Walter Ballmer; project
designers such as Munari himself, Alberto Rosselli,
Isao Hosoe and Perry King; theorists such as Attilio
Marcolli; scientists such as Cesare Musatti and
Guido Petter. Current SPD teachers include artists
such as Carlo Nangeroni, graphic designers such as
Heinz Waibl, project designers such as Roberto Lucci
and Paolo Orlandini, scientists and researchers such
as Antonio Grieco, Narciso Silvestrini and Luigi
Bandini Buti.
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This extraordinary community of teachers and
students who meet in the welcoming atmosphere of the
classrooms every day has created research projects
which are often ahead of their times. It was the
Scuola Politecnica di Design that first drew
attention to the themes of universal design with its
in-depth studies on accessibility. There was another
first in 1970 when the world of medicine entered a
design school thanks to research projects into
sitting postures carried out in collaboration with
the Clinica del Lavoro and the Società Italiana di
Ergonomia. SPD has always been extremely involved in
the design of technological objects: initially
through pioneer studies on the first electronic
keyboards, now with the development of solutions for
e-books, the portable library of the future, as well
as other projects.
Over the years the range of training courses offered
by the school has widened in the wake of evolutions
within society and market demands. There are now
five specialist postgraduate courses including the
most recent Master's in Web Design, which for the
first time in Italy has introduced lessons on topics
such as Web Usability and Concept Design. SPD
continues to offer annual courses in Basic Design in
preparation for a Master's course: one in Visual
Design and another in Product-Interior Design.
Alongside these programmes the school offers
continuous training courses, short courses, training
on professional tools, workshops and discussions on
the most recent trends in the world of design.
The Scuola Politecnica di Design has laboratories
available for modelling work, photography and
drawing, as well as PC and MAC multimedia rooms
equipped with all the necessary graphic art software
and multimedia applications for offline and online
productions. SPD works with the major producers of
software such as Alias Wavefront and uses outsourced
support structures for rapid prototyping and
engineering. For research work study rooms are
available as well as a library and Internet stations
with a full-time broad band connection.
Since 1999 the Scuola Politecnica di Design has been
part of the Crosscom group, a training group which
along with Ateneo Multimediale develops learning and
research programmes on new technologies and
communication. Thanks to this collaboration with Ateneo Multimediale, SPD
can offer a wider range of training on multimedia topics -
including web usability, web content and content design - which has resulted
in interesting contributions to network design.
In its 50 years of existence the Scuola Politecnica
di Design has trained thousands of designers and
professional visual communications experts from more
than forty countries in five continents. A blend of
different cultures and experiences that enriches the
work carried out in the school and which has seen it
being used as a model even outside Italy. SPD has
received important awards both in Italy and at an
international level, including the Compasso d'Oro in
1994. It has also taken part in congresses,
exhibitions and shows around the world such as the
Art and Science Biennale in Venice in 1986, the PAC
in Milan and the Centre de Création Industrielle in
the Georges Pompidou Centre in Paris.
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