The Fiat Panda 4x4 arrives in
South Africa with a big reputation as the 2004 European Car
of the Year, and a funky, vibrant character that is set to
redefine recreational motoring.
That tradition of innovation
and bringing unique products to cater for extraordinary
market demands is something Fiat has always done well,
especially in South Africa. And the Fiat product offensive
continues with the introduction of another all-new model to
the line-up.
“Fiat cars address some of
the most important issues currently facing the South African
market: they are reliable and innovative, but above all they
are affordable,” says Giorgio Gorelli, managing director of
Fiat Auto SA. “The Fiat Panda 4x4 is a totally unique
product in South Africa with no direct competitors. What’s
more, it has a strong mechanical core that makes it safe,
respectable off-road, completely useable on-road and with a
typically fun Fiat character.”
INNOVATION, APPEALING DESIGN,
CUTTING-EDGE TECHNOLOGY
The Fiat Panda 4x4 bristles
with clever solutions to make on-board life simpler and
better. These values are written into the DNA of the Fiat
brand and the newcomer combines them with a distinctive
personality and a desire to get away from it all. The new
car immediately conjures up a wish to travel in complete
freedom, even to places that are inaccessible to
conventional vehicles. But, this does not detract in any way
from the driving satisfaction the car offers when navigating
the narrow streets of suburbia. It is the ideal car for
customers who seek handling and exterior charm in addition
to off-road attributes.
The Panda 4x4 is as an out-and-out off-roader or a fun car
able to weave its way with ease through town traffic. This
is, in essence, a car with a dual personality that conveys
an immediate impression of freshness and fun backed by
solidity and sturdiness. The whole package is also marked by
a touch of pizzazz and style one has come to expect from
Italian passion and Fiat cars.
Fiat has led the compact vehicle market for more than 70
years, building up an enviable technical and design heritage
during that time. While Panda is a new concept for South
Africa, it is a well-established icon in Europe and with
changing customer profiles in mind, has been developed as a
modern, technically advanced and fun car.
”The Panda 4x4 is a small, stylish off-roader able to tackle
any situation with an extra touch of sophistication inside
and out; an ideal car for extroverts on the move,” says
Gorelli. “The Panda 4x4 is a car of huge personality that
will be able to satisfy customers with different needs and
tastes, including the growing number of drivers who seek
adventure and an open-air life.”
TREKKING AND CLIMBING MODELS
Two models of the Fiat Panda
4x4 are now available in South Africa. The baseline Panda
4x4 is called the Trekking while the more upmarket model is
known as the Climbing.
The Fiat Panda 4x4 may be a
compact car, but it is not short of appointments to make it
comfortable and practical for its intended purpose. The
Trekking model includes air conditioning, electric windows,
headlight adjustment, a heated rear screen with its own
windscreen wiper, intermittent wipers, eight-speaker stereo
pre-wiring (including speakers), key-operated central
locking, and electric DualDrive* power steering with a
height-adjustable column as standard equipment. A foldable
rear seat, three cup holders, courtesy lights and a
headlight-on warning are also standard.
The Climbing model adds a CD
front loader, a cigarette lighter, 50/50 split rear seats
(with headrests), remote central locking and audio controls
on the steering wheel to the Trekking’s list of standard
comfort features. Climbing models are immediately
distinguishable from the Trekking thanks to colour-coded
bumpers and door handles, roof rails and alloy wheels. The
Climbing also gets a leather-covered gear lever.
Comfort options for the
Trekking model include a radio/CD front loader, front fog
lamps and metallic paint. The Climbing model can be enhanced
with a CD changer and amplifier, front fog lamps, metallic
paint and a sunroof.
Not only is the Panda 4x4
well appointed from a comfort point of view, but its safety
levels are also exceptionally high. ABS with EBD is standard
across the range, as are driver and front passenger airbags.
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