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New
Fiat Croma The
new Fiat Croma has been in showrooms since the end of May,
with a UK launch scheduled in mid-August. A sales volume of
50-60,000 units per year is targeted, with the car
representing a step-change in quality and product
positioning for the Fiat brand. Model strengths include:
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Top
level safety - aiming at 5 NCap stars
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Powertrain
offer topping competition, with Multijet diesels and
automatic transmissions - diesel engines from 120 to 200
hp - 400 Nm (unique in its segment), 5-6 gear automatic
transmission with sequential mode
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Ergonomics
- Dashboard mounted gearshift for facilitated control,
Accessibility facilitated by raised flat floor,
Roominess
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Flexibility
- modular luggage bay, fold-down front seat
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Innovative
body style - hybrid body style in a segment dominated by
classic saloon, hatchback and station wagon formats
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Price
positioning - highly competitive content, particularly
on top-end versions
Reactions
to the car have been spectacular, with comments such
as:
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“…Evviva!
Croma beats the competition on value and roominess.
Excellent quality and superb diesel engines...” (AutoMotor
und Sport, Germany)
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“…
the new greatness of Fiat with highly improved
quality...” (AutoBild Germany)
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“
...class-leading levels of space for all, plus plenty of
room for luggage...” (AutoExpress UK)
Alfa Romeo 159
Launched on June
13th, the Alfa Romeo 159 will be commercially available in
September, with over 110,000 units targeted to be sold
annually. Model strengths of the Alfa Romeo 159 include
style, driving pleasure and performance, with an excellent
engine line-up. Petrol engines
ranging in output from 160 to 260 hp are available,
alongside diesel engines from 120 to 200 hp, with optional
6-speed automatic transmissions with sequential mode. More
powerful engines and AWD versions will be added to the
range, in order to keep it fresh over its lifecycle.
Robustness is
catered for by an extremely strong chassis, in turn
complementing to an excellent active and passive safety. The
Alfa Romeo 159 is the first Alfa Romeo to shoot for a full 5
stars in the Euro NCap. Comfort, quality, reliability and
roominess, coupled to both a 3-year warranty and 3-year free
maintenance complete the main new added values to the brand.
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The
new Fiat Croma, a perfect product for families
and the fleet market, represents the importance
of market segmentation, covering the third
largest segment in Europe. |
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Displayed
at Goodwood recently, the Alfa Romeo Brera and
159 models represent a new, uncompromised era
for Alfa Romeo. |
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The
New Fiat Punto offers a C-segment car, for
B-segment money. Excellent handling, with
a high fun-to-drive factor, is combined with
elegance and safety. |
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New Punto With
a mission to lead the B-Segment, the new Punto will lift
the Fiat brand to a more emotional level, in line with a
heritage of excellence in Italian automotive design, and a
young and sporty attitude. The concept itself is a car of
C-segment size and features, offered at a B-segment
price. The elegant, innovative and sporty car exudes
emotion, being excellent fun to drive combined with very
good handling. In terms of safety, the car tops the
B-segment in its equipment offering (7 airbags, ABS, ESP),
with an innovative platform allowing it to aim for 5 Euro
NCap stars. The
new Fiat Punto will be targeted at customers who love
clean designs, wishing to distinguish themselves without
going against fashion trends, with leisure playing a large
part in their budget. It is believed that the car will be
particularly successful with single men in the age group
of 25-45. Fiat
Auto have made a strong effort recently to improve their
position in the automotive market, with the results
shining through in the form of a strong new model
range. Starting from a clean slate, new strategies
and management methods will place the company as a true
market driven organisation, with a coherent and
sustainable brand image.
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