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Fiat have kicked
off a 'stealth' advertising campaign for the new Punto, due
to be revealed in less than two months, with the release of
an all-new logo.
Outlined in the
form of a person, in the shape the letter 'P', the new logo
Fiat Punto logo can be found on the new, dedicated
micro-site www.fiatpunto.com, where it rapidly flashes
across the screen several times in a repeated sequence,
before adding that details will be 'coming soon'.
The all-new next-generation Fiat Punto, which is due to be
unveiled to the world at the Frankfurt IAA in September, is
set to be Fiat's most important new model for many years - a
car that will carry the revival of the 106 year old Italian
car maker forward with gusto.
Developed in
partnership with General Motors, the brand new platform will
be used by the US giant for their next Opel/Vauxhall Corsa -
due next year - and common parts sharing extends as far as
components such as the doors. Codenamed 'Project 199',
styling has been entrusted to the legendary design master
Giorgetto Giugiaro - who was responsible for styling the
first generation of Punto as well as the Uno which preceded
it.
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Outlined in the form of a person, in the shape the
letter 'P', the new logo Fiat Punto logo can be
found on the new, dedicated micro-site
www.fiatpunto.com, where it rapidly flashes across
the screen several times in a repeated sequence,
before adding that details will be
'coming soon' |
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Fiat have kicked
off a 'stealth' advertising campaign for the new Punto, due
to be revealed in less than two months at the 2005 Frankfurt
IAA, with the release of
an all-new logo |
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The engine range for the new model will start off with a
petrol 65bhp 1.2-litre, followed by 80bhp and 100bhp from a
1.4-litre 8v and 16v units respectively, while the diesel
line-up will see the compact 1.3-litre 16v Multijet in 70bhp
and 90bhp guise, as well as a 120bhp 1.9 JTD. Petrol and
diesel powered Abarth versions will be offered shortly after
the launch, giving the new Punto serious teeth in the 'hot
hatch' power stakes.
The new model
has a hard act to follow - the sixth millionth Punto
recently rolled off the production lines. Now Fiat are
embarking on a major advertising campaign for the new Punto.
In fact the campaign, which will be spearheaded by a
pan-European series of TV adverts, was offered to a wider
range of advertising agencies than usual, before a decision
was taken.
With the Punto's
Frankfurt 'World Premiere' now just under two months away, a
gradual 'stealth' advertising programme is in the process of
being launched, firstly across the internet medium. This
will involve the subtle use of shapes and symbols to be
associated the new car, and ever-growing small hints as to
its style and characteristics.
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