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Fiat has created
an original calendar for 2006, featuring some of the
employees of the Fiat plants of Turin, Pomigliano d’Arco,
Melfi, Cassino, Termini Imerese and Tychy (Poland). It is a
striking, top quality presentation signed by Maurizio
Galimberti, internationally renowned “Instant Artist”, the
inventor of the “Polaroid myth” in Italy, and winner of the
Kodak Italian Advertising Grand Prix in 1992.
Portraits by the photographer from Lombardy all feature the
“photographic mosaic” technique, the same used for the new
Fiat calendar. Each page of the calendar is a mosaic
portrait, in some cases accompanied by a close-up photograph
of the same person at work. In the portraits, Maurizio
Galimberti manages to convey all the enthusiasm and
amenability of the employees involved in the initiative.
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Available in a single version for all countries (measuring
60 x 41 cm), the “We are Fiat” calendar is an outstanding
work of art, which highlights Maurizio Galimberti’s
extraordinary sensitivity. The well-known photographer was
born in Como in 1956. He has lent his art to a number of
well-known brands and celebrities from the worlds of
fashion, art and culture, and has exhibited in the most
prestigious international galleries.
His most recent personal shows include: “Madrid… Polaroid…”,
Blanca Soto Arte, Madrid 2002; “Venezia Immagine” 2004; and
“Live For The Moment”, Italian Cultural Institute of London
1998. Recent collective shows include: “Il Diaframma di
Lanfranco Colombo. I maestri della fotografia”, Peggy
Guggenheim gallery, Venice 2005; “Je t’envisage”, Musée de
l’Élisée, Lausanne 2004; “Cara to Cara”, Cuilturgest, Lisbon
2003; and “Mito Contemporaneo”, curated by M. Sciaccaluga,
Basilica Palladiana, Vicenza 2003.
The “We are Fiat” project is part of a vast strategic
programme by Fiat that involves the company in the fields of
art, sport, fashion, entertainment and music: hardly
conventional environments for a car-maker, but fields in
which it is possible to reinterpret the brand values that
are part of its heritage, in a modern key.
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