Fiat Veicoli
Commerciali are the new sponsors of the Italian Men's and
Women's National Ice Hockey teams, and will support them in
the run up to the XX Olympic Games in Turin next year. Fiat Auto is
already closely involved in sponsoring
several other Olympic sports, such as snowboarding and the bobsleigh
teams (Fiat), figure skating (Lancia) and downhill skiing (Alfa Romeo).
"Ice hockey is a spectacular sport which requires power,
speed and stamina, and that is the same characteristics of
Fiat's commercial vehicles" said Fiat Veicoli Commerciali's
marketing manager Roberto Bandoli on the announcement of the
sponsorship scheme. The shirts of the Italian Ice Hockey
players will bear the slogan 'New Fiat Doblo Cargo', the
name of the new Fiat van which was launched just last month.
In fact with orders of 6,500 units already, the new Doblo is
20 pct up on the same period last year.
On 13th October,
the Fiat Dobḷ Cargo was named “International Van of the
Year 2006” by an international jury of journalists from 19
European countries who specialise in light commercial
vehicles. The two turbodiesel engines made a particularly strong
impression with the international jury of journalists: the powerful 105 bhp 1.9 Multijet
and the 75 bhp 1.3 16v Multijet.
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The latter, which is a masterpiece
of technology and engineering from Fiat Auto, impressed the jury with its
extraordinary performance in spite of its small size. Other
developments are in the pipeline for the coming year, such
as the introduction of new Multijet engines with variable
geometry turbos (they will be the first to equip a light
commercial vehicle).
About 310,000 units of the Fiat Dobḷ Cargo have been built
to date. It leads its class for access to the loading bay,
productivity and payload, as well as for the high levels of
safety, comfort and ergonomics, and low consumption and
operating costs. And this is all available at a price that
is extremely competitive in all parts of the world. Last but
not least, the jury underlined the great professional
expertise of the Fiat sales and service network, which is
considered one of the best in Europe.
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