Fiat will
present a brand new, technology laden, highly innovative
micro-citycar, to be called 'Meta' at the Bologna
International Motor Show early next month. Italy's leading
motor show - since the demise of the famous Turin Motor Show
half a decade ago - Bologna's fest of road and racing
activity will offer Fiat the ideal platform to turn in a
strong, vibrant performance in front of its home market.
Alongside the very well received new Grande Punto - with its
rapidly bulging order book - they will also present the new
'crossover Sedici - created in conjunction with Suzuki - for
its world debut, while rumours circulate around the
appearance of an Iveco MLV-based off-road rival to the huge
American Hummer H2. At the other end of the scale though
will come the tiny Meta.
The Meta, which
features swages of highly innovative new technology, has
been designed to provide an alternative to the classic
two-wheeled and four-wheeled methods of city transport and
has been entirely designed and made in Italy. Meta can use
diesel, petrol and electricity with a 4-15 kW powerband,
which is enhanced by high-tech novelties such as an
integrated gear system which replaces the traditional gear
lever and an electric engine which promises long-lasting
performances and saves the owner maintenance costs thanks to
its clever diagnostics control panel. The chassis made out
of tubular cells which aim to guarantee maximum protection
to the occupants in the case of both lateral and frontal
impact.
The Fiat Meta project
has been realised in conjunction with specialist firm Dainese, an Italian company that is a world leader in the
manufacture of protective clothing for motorcyclists and
other dynamic sports. Its headquarters are at Molvena, a
province of Vicenza, where the Management, Research &
Development, and Production Departments' are all located.
They boast a total of twenty-one thousand square metres
accommodating 310 employees and a company turnover of around
83 million euros, with 60 percent of these revenues coming from
exports.
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The Fiat Meta project has been realised in
conjunction with Molvena-based specialist firm
Dainese, an Italian company that is a world leader
in the manufacture of protective clothing for
motorcycle racers and other
dynamic sports |
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Dainese have also co-operated recently with Fiat on
the design of male and female leisure jackets, one
of branding ideas pushed by Fiat's marketing boss
Lapo Elkann, leading to strong branding synergies
developing between the two |
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The Meta, which features swages of highly innovative
new technology, has been designed to provide an
alternative to the classic two-wheeled and
four-wheeled methods of city transport and has been
entirely designed and made in
Italy |
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Fiat presented this
innovative, electrically-operated 'city car' at the
Turin Motor Show in 1972, designed
by Centro Stile |
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In addition to its leadership its home market, today Dainese has a top-ranking position in many countries
including Germany, England, France, Spain, Austria,
Switzerland, Holland and the United States. Dainese can
count bike stars Valentino Rossi, Max Biaggi and Troy
Bayliss amongst its clients. The validity of
protective concepts perfected in the world of biking though
has permitted Dainese to earn itself an important position in
other sports disciplines as well, such as skiing, mountain
biking, snowboard and in-line skating, and it has
collaborated with world champions in these sports, such as
the skiers Kristian Ghedina, Luc Alphand and Deborah
Compagnoni.
Dainese have also co-operated recently with Fiat on the
design of male and female leisure jackets, one of branding
ideas pushed by Fiat's marketing boss Lapo Elkann, leading
to strong branding synergies developing between both the
parties. Dainese's research and development arm, D-TEC, are
leaders in lightweight materials and can have been expected
to have brought this expertise to the project. D-TEC is
constantly developing international projects, ably supported
by a network of collaboration with research institutes, such
as the CNR (National Research Council), and MIT
(Massachusetts Institute of Technology), with architects and
designers, specialists in the definition of technological
platforms, such as the Israelian Merhav AAP, with whom
Dainese perfected the D-AIR project, a revolutionary Air Bag
for motorcyclists.
The Fiat Meta has recently been approved by the Italian
Transport Ministry, and complies with all safety
requirements, despite its small size, and guarantees full
passenger protection from crashes. The project should be
able to come to market early next year.
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