Malaysian
Alfa Romeo distributor Sime Darby Auto Italia Sdn Bhd,
is set to add Fiat to its portfolio, as it prepares to
open its Northern 3S centre in Penang at the end of the
year. Sime Darby have already opened a new showroom in
Juru Auto City (on 1st September), which is located just
a short distance from the 3S facility.
This weekend (Oct 15 and 16 between 11am and 6pm) Sime
Darby will hold their first public test drive event at
the new showroom, building on the success of a similar
event held at the other showroom at Glenmarie.
“Based on consistently high number of visitors to our
showroom to date, we believe we can capitalise on the
pent-up demand for Alfa Romeo cars in the region,"
commented Auto Italia managing director Radzi Zainol in
a statement.
The Northern 3S (sales, services and spares) at Juru
Auto City, Penang, will begin operations in December. (A
new showroom will open the same month in Bangsar, Kuala
Lumpur, and together the investment is worth around
RM4.5 million). “The 3S centre in Penang will have
a built-up area of 10,000 sq ft. The showroom will be
able to display six cars while the service centre with
eight work bays and the latest diagnostic tools and
equipment, can cater to 12 cars at any one time."
Sime Darby Auto Italia is now importing and selling six
different Alfa Romeo models, the 147 hatchback, the 156
sedan, the 156 Sportwagon, the high performance 156 GTA,
the 166 lage executive sedan, and the sporty Alfa GT
Coupé,
which range
from RM185,000 to RM351,000
in price. The firm expects to sell around three hundred
units by the end of this year. Sime Darby Auto Italia
took over the franchise rights from Milan Auto Sdn Bhd,
who held the import rights for thirteen years up until
mid-2003, at which point Fiat Auto removed them.
13.10.2005 Malaysian Alfa Romeo distributor Sime Darby Auto Italia Sdn Bhd, is set to add Fiat to its portfolio, as it prepares to open its Northern 3S centre in Penang at the end of the year
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