Fiat and Ford
announced this morning that they have now signed a
definitive agreement to co-operate on building a new
generation of small cars. Finalising the agreement comes
just two months after it was first revealed - to widespread
surprise - that Fiat and Ford had signed a "memorandum of
Understanding" to explore the idea of co-operation in this
area.
The joint venture provides a significant boost and a genuine
vote of confidence in Fiat's strategic and engineering
abilities, as the new models will be based on the existing
Panda's floorpan, fitted with Fiat mechanicals' and built at
Fiat's factory at Tychy in Poland. The joint statement
(issued in both Turin and Cologne this morning) revealed
that the project is already underway, and it is being
pitched towards an ambitious timetable: the two new cars are
scheduled to arrive in the 2007-08 period. The apparent
speed with which the project is set to be realised is down
to Fiat CEO Sergio Marchionne, who has pushed forward every
deadline since he took up the reigns and started to shake up
Fiat Auto.
For Fiat the new car will mark the arrival of the
much-anticipated new Fiat 500 model, an idea original
glimpsed when the highly regarded Trepiuno concept car was
presented in Geneva last year, while for Ford, it will
replace the current Ka model range. Significant interior and
exterior differences are promised to give each car distinct
brand identity, while production is slated for 240,000 units
per year, divided evenly between the two.
FIAT - FORD JOINT STATEMENT
The Automobile Sector of Fiat Group and Ford Motor Company
announced today they have signed a definitive agreement to
co-operate on the joint development and production of
vehicles in the European small car (sub-B) segment. The
outcome of this exciting project will be the delivery to
market of two highly differentiated vehicles, small cars
with exterior and interior design that are true to the
individual parents' brand identities.
The two vehicles planned for development, the new Fiat 500
and a replacement for the current Ford Ka in Europe, will
play a significant role in each company's European product
range. Fiat and Ford are highly experienced in the
development of successful small cars in Europe.
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Ford Europe will use
the new car - now being jointly developed with Fiat
- to replace the existing Ka range, which also
includes the Sportka (middle) and the Streetka
(bottom) |
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Fiat offered hints at
how a new '500' branded model might look with the
Trepiuno showcar that was presented at the Geneva
Salon last year, which became the star of
the show |
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By working together, Fiat and Ford will benefit
substantially from reduced development costs and economies
of scale in manufacturing and component sourcing. The result
will lead to better value and increased quality for
customers, while retaining the brand characteristics of each
vehicle. Fiat and Ford are already working jointly on the
development of the new vehicles. The current Fiat Panda
platform will be the basis for the development of the new
cars, which will be manufactured in Fiat's existing Tychy
facility in Poland, where Ford engineers will contribute to
the development of their models. The vehicles will use Fiat
powertrains built in Poland and Italy.
"The strategic cooperative agreement with Ford represents
another milestone in our strategy that calls for targeted
alliances aimed at sharing financial and industrial
resources on new products and platforms," said Sergio
Marchionne, CEO of Fiat Group and Fiat Auto. "It is
consistent with successful ventures, established with major
partners including PSA Peugeot Citroen and Suzuki, and
current discussions with the Indian group Tata Motors."
Marchionne added: "As far as Fiat is concerned, the
partnership with Ford is relevant fourfold: the decision to
manufacture the new cars at Tychy is a clear vote of
confidence and trust in our Polish plant; the joint
development of the new cars bears witness of the flexibility
of the highly successful Fiat Panda platform; the alliance
represents a win-win industrial opportunity to both parties.
Finally, I am pleased to say that the much awaited future
Fiat 500 will further enhance our brand identity as it
represents both an icon in the history of our Company, and
of the motor industry."
"We fully intend to replace the Ka with a similarly iconic
model," said John Fleming, Ford of Europe President and CEO.
"This vehicle will retain the fundamental character of the
original and embody key elements of our new 'kinetic' design
language. Styling for the Ka replacement will be led by Ford
of Europe Executive Design Director Martin Smith. Fleming
added: "Ford of Europe has amassed considerable expertise in
the development of small cars, and is recognized for its
class-leading driving dynamics. Fiat is the ideal partner
for us in this particular project, as they are acknowledged
as having been for many years one of the world's leading
manufacturers of small cars. The decision to combine forces
with Fiat in this highly competitive area gives us the
opportunity to minimize unit costs, while developing highly
competitive products which will be true to our respective
brand values."
The new products will come to market in the 2007-08 period.
The projected annual volume will be around 240,000 units,
divided evenly.
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