The likely visit
of Fiat Chief Executive Officer Sergio Marchionne to India
within ten day's time to meet with the chairman of the Tata
Group, Ratan Tata, has raised speculations of a major
announcement from the two companies soon, reports India's
The Financial Express newspaper. Industry sources reckon
that the two companies may announce a tie-up regarding the
use of Fiat Palio's petrol engine for Tata Indica, amongst
others.
Tata's small
car, the Indica, has had a strong presence in the diesel
segment and has also been a niche player, mainly due to the
absence of other diesel small cars. The sales of petrol
versions of the Indica is quite negligible though.
Now, with Maruti setting up a diesel engine making facility
in Gurgaon and planning to launch diesel variants of all its
small cars, the position of Indica as the only diesel small
car is threatened. Hence, strengthening its presence in the
petrol segment becomes essential for Tata Motors, point out
the industry experts. The speculation surrounding Tata
Motors using Fiat's Kurla or Ranjangaon manufacturing
facility for their own production has been ruled out by Tata
officials themselves.
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Tata's small segment car, the Indica, has had a
strong presence in the diesel segment and has also
been a niche player, mainly due to the absence of
other diesel small cars |
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The likely visit of Fiat Chief Executive Officer
Sergio Marchionne to India within ten day's time to
meet with the Chairman of the Tata Group, has raised
speculation of a major announcement from the two
companies is due soon |
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So have the many rumours about the company using Fiat's
marketing presence to enter other markets. Another
possibility that arises is the sharing of Fiat's Euro IV
engine technology. The Euro IV norms for vehicle emissions
have been implemented in European markets, since the
beginning of this year. Analysts, however, point out that,
to upgrade from a Euro III to Euro IV would not require much
technical expertise. Tata Motors has developed Euro III
technology indigenously and to move up to Euro IV would not
be regarded as a difficult task.
This
article appears in
The Financial Express
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