Audi has just
released its 2004 Financial Report, which reveals that their
Lamborghini brand had another record year, with production
up 23.7 percent on the previous period.
For the first
time since it was taken over by Audi, the Bologna sportscar
maker boasted three models, once the Murcielago Roadster hit
their showrooms in the USA later on in the year. Roll out
across the rest of the world has got underway during the
first quarter of 2005. This new model, which was first
revealed at the 74th Geneva Salon, follows in a strong
Lamborghini tradition, building as it does on famous
predecessors which include the 350 GTS, Muira Roadster, and
most recently the Diablo Roadster. 80 examples of this sleek
new 'chop top' model were built last year.
For the record
Lamborghini built 1,678 cars during 2004, a 23.7 percent
rise on 2003 when 1,357 Murcielago and Gallardo models were
produced. Last year saw 304 Murcielago Coupe, 1,294 Gallardo
and 80 Murcielago Roadster models roll out of the Bologna
factory.
Audi professed
themselves to be highly satisfied with the Raging Bull
marque's financial results, remarking that "Lamborghini has
seen vigorous growth in production, revenue and sales and
consequently further strengthening its outstanding
competitive position in this market segment."
Also mentioned
by Audi was the fact that Lamborghini's new in-house design
facility finally opened last year at the marque's Sant'Agata
base in Bologna. The new 'Centro Stile Lamborghini' is
according to Audi "a design centre that represents the
future of the brand."
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Lamborghini made 1,678 cars in 2004, a 23.7 percent
rise on 2003 when 1,357 Murcielago and Gallardo
models were built |
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For the first time since it was taken over by Audi,
Lamborghini boasted three models, after the
Murcielago Roadster hit the US showrooms in the last
quarter of 2004 |
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"The building also houses facilities that have the purpose
of upholding Lamborghini's heritage: the restoration
workshop for historic vehicles, and the Service Centre which
is able to service every Lamborghini ever built," the report
concludes.
Vehicle sales totaled 1,592 units, 22 percent up on 2003's
figure of 1,305 units. The USA accounted for 41 percent of
sales, while 13 pct were shifted in Germany, just under 9
pct in the UK, and 8 pct were delivered to Japanese
customers.
Lamborghini also
moved into the rapidly growing Chinese market. They
presented their first dealer, located in Beijing, at the
June 2004 Beijing Motor Show, and by the end of the year a
further two outlets, in Shanghai and Guangzhou, had also
been opened. Finally, total revenue climbed 21.5 percent to
243 million euros, (as opposed to 200 million in 2003),
while the higher production figures saw a rise in the number
of employees, from 685 to 726.
Next week in
Geneva Lamborghini will reveal a new Gallardo-based show
car, dubbed 'Concept S', as well giving a European debut to
the mildly upgraded 'Model 'Year 2005 versions of the
Murcielago and Gallardo.
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