Automobili Lamborghini announced today that it has appointed Mercury automotive division as its authorized dealer in Russia.

The authorized sales and service center will open in Moscow in July, when the dealer will start accepting the first customer orders for Lamborghini supercars.

"An introduction on the Russian market is very important and also absolutely strategic for Automobili Lamborghini,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini.

“We have many customers in Russia who are enthusiasts and lovers of our Brand and our supercars," he added. "We felt therefore the need to provide, through the new dealership, current and future Lamborghini owners with local sales and after sales support, as we do on other markets around the world.”
 

Winkelmann continued, “We have chosen Mercury, a company with vast experience in the sports and luxury car business, as our partner because of its reliability. This company represents many other important brands in Russia, and not only in the automotive field. Our aim is to create a long and profitable cooperation with Mercury that will help strengthen the image of the Lamborghini brand in this country. We are already present on the market with three models: the Murciélago Coupé, the Gallardo and the Murciélago Roadster.

Russia is one of the most promising developing markets for automobiles as well as for luxury goods. Mercury consider this combination to be a fruitful setting for the continuing growth in demand for Lamborghini supercars.

“We are sure that Lamborghini is going to be a jewel on Moscow roads and that our customers will appreciate the explosive performance of these supercars,” explained Ilya Berezin, Head of Mercury automotive division. “We are already working hard on the creation of a branded service to satisfy the requirements of current Lamborghini owners, as well as future owners who will order a Lamborghini from us. In early 2006, an authorized Lamborghini showroom will open its doors to customers on Tretyakovsky Proyezd.”