Registrations of Lancia cars increased by 14.9% overall in 2004, and by no less than 20.7% in December, thanks in particular to the success of the Ypsilon and Musa.

Where the Musa MPV is concerned, it should be pointed out that the car was only launched on the European markets in January 2005.

The new Ypsilon, which was launched in 2003, has been a huge sales success. This 'pocket flagship', which draws on Lancia's very rich, and almost century long tradition, has now been joined by the 'mini MPV' Musa, which seems set to continue with this new vein of form.

Lancia’s share of the European market grew from 0.7% to 0.8% while volumes rose from 100,983 units in 2003 to 115,211 units in 2004.

European registrations (excluding Italy) leaped by more than 50%, one of the most significant increases recorded in 2004 by any car-maker in Europe.
 

If we analyse the performance of the Lancia brand on individual markets we can see that the strongest growth was in Hungary (+196.23%), Greece (+108.09% on 2003), Spain (+90.9%), Austria (+70.18%), France (+55.3%), Holland (+41.38%), Belgium (+25.73%) and Switzerland (+31.96%).

In countries where the brand is represented by importers, sales grew by 162.16%, which underlines the growing appreciation shown by European motorists for Lancia models.

There was also a significant increase in the number of sales outlets in Europe. At the end of 2004 the Lancia network (excluding Italy) have grown, to include 450 representatives. In Germany, Spain and France in particular there was a 30% increase.