Inside the Chaoyang Park in Beijing City, Italy has been recreated with the event 'Italia Nel Parco' which is letting the Chinese people experience the authentic lifestyle in Italy.

Maserati was invited to represent the glorious Italian car industry with its flagship product, the mighty Quattroporte, alongside the elegant Coupé, which are exhibited right in front of the main entrance to the stunning European style gardens inside of the park. The 'Italia Nel Parco' (Italy in the Park) exhibition, organised by the ITC in Beijing as part of the Marco Polo project, is being held in the historic presence of three authentic Venetian gondolas which are acting as ambassadors of Italian historic, culture and economic traditions.

In 2005, the year of the 750th anniversary of Venetia, which contributed so much to the expansion of trade between East and West, as well as the 40th anniversary of the opening of the first ITC office in China, the choice of sailing Venetian gondolas along the canals of Beijing seemed more appropriate than ever, almost as if it were to augur and mark the beginning of a new season of flourishing exchanges between Italy and China.
 

The Gondolas which are sailing through Beijing, in the Chaoyang Park, against the backdrop of the Forbidden City, are being associated with other events of a more purely commercial nature, such as fashion shows and presentations of jewellery, designer articles and agricultural and food products. It all adds up to constitute another significant moment in the ITC’s promotion efforts to bring new Chinese consumers closer to the 'Made in Italy' theme products.

The uniqueness of the Maserati brand is its sporty performance combined with elegant style all supported by a prestigious heritage, a mix which cannot be copied by other brands. Maserati, are currently targeting China as a fresh new market that it believes will be receptive to its brand of products.