Maserati has been synonymous with innovative technology and luxurious driving comfort ever since it first made its appearance on the market. Its current models, the Coupé, Spyder, GranSport and Quattroporte, are continuing the marque’s tradition with a truly contemporary style.

“La Giornata Maserati” was created in 2002 by Maserati's German Sales Division. La Giornata Maserati offers representatives of the press and people who want to find out more about the marque the opportunity to test different versions of the latest Maserati models. During April and May 2005, three exclusive show areas created the perfect ambiance for the marque’s “La Giornata”. At each event at each location, there was a press day, held on Fridays for representatives of the regional press, while on Saturdays a customer day was held in conjunction with local dealers.
 

The grounds of the Oberambach estate in Münsing, on the banks of Lake Starnberg, the Münchhausen Castle Hotel in Aerzen and the Grand Hotel Schloss Bensberg in Bergisch Gladbach provided the venues for this year’s events. Specially-designed testing tracks provided the opportunity for everyone to get to know the sporting and technical aspects of the Maserati models, both on motorways and on winding country roads.

This year’s La Giornata at the Hockenheimring offered would-be sports drivers another exciting event, where the cars could also be tried and tested on the famous racetrack. All in all, 112 journalists and 373 invited guests, along with their 350 companions, took part in “La Giornata Maserati 2005”. The ten test cars that were available, in various colour and design variations, meant that over 646 test drives were carried out.