16.12.2005 Buy a new Ferrari from an authorised concessionaire and you automatically become a member of UK-based Fiorano Ferrari Auto Italia recently investigated this exclusive new club

This feature appears in Auto Italia - Issue 113 - December 2005


Motoring journalists may be poor but they have a rich life, especially when concerned with the top end of things automotive. It’s no secret that car manufacturers like to impress the Press. They have Ferraris thrust upon them at race tracks. They get invited into the Ferrari pits on Grand Prix weekends. They enjoy Ferrari’s best hospitality. All this royal treatment can now be yours.

Buy a new Ferrari from an authorised concessionaire and you automatically become a member of UK-based Fiorano Ferrari. This is your passport to all the above-mentioned international activities and much more. Ferrari is opening the doors to its inner sanctum. Fiorano Ferrari membership also gives you access to a Performance Driving Experience. You receive a half-day one-to-one instruction course in your Ferrari at Silverstone or Goodwood. You will receive VIP invitations to private Ferrari events and the social side of Ferrari and access to the restricted Fiorano Ferrari website where you can be kept updated with privileged information. You will receive a gift pack and a chipped membership card that will give you access to exclusive places.

You can also upgrade to Fiorano Ferrari Corse level where, in your first year, your welcome pack includes a complete set of race kit: personalised Ferrari overalls, helmet, race boots and a driver’s log to keep a record of the top tuition you’ll receive from the best race instructors at the best UK and European race circuits. In the best cars. Circuits include: Estoril, Goodwood, Monza, Mugello, Jerez, Magny Cours, Oulton Park, Silverstone and Spa-Francorchamps. Current ‘Corse’ cars that you can drive are the 360 Challenge race cars and the new F430, with the 1225kg F430 Challenge cars coming sometime in the future. Corse membership is open to all Ferrari owners. There is even an option for Corporate Days. A very small number of days are made available to corporate clients with a Ferrari connection. These are the most prestigious and professional track experiences imaginable.

DAY 1: THE PRESS LAUNCH

Let me take you on the two-day Press Launch of Fiorano Ferrari. It should give you an idea of the sort of treatment that Ferrari customers can receive. A group of 23 journalists meet at Farnborough Airport early one morning. Only myself and one other are from a motoring magazine. The rest are from lifestyle magazines, TV or Fleet Street. A private jet flies us to Bologna where a fleet of black Lancia Thesis is waiting. The scene is straight from The Italian Job (the proper one) where the Mafia has black Fiat Dino Coupes. Our cool black convoy takes us to the Montana Restaurant for lunch. In Italy nothing gets in the way of lunch or dinner. While in the Anglo-Saxon world real business is done on the golf course, in Italy it is done in restaurants. The Montana is a favourite of the Formula 1 team and Ferrari in general. Ferrari memorabilia is everywhere; on the wall is a big picture of Michael Schumacher helping to prepare our lunch with Rossella.

THE FERRARI FACTORY

Our impressive convoy sweeps through the factory gates. A presentation is given by Ferrari personnel where we hear some interesting statistics. Ferrari is the only manufacturer to compete in modern GPs ever since its 1950 inception. Ferrari never advertises. It has made 100,000 cars and 80,000 are still running. We tour the Maranello works, watching the cars being assembled. The current rate is 5000 per annum. Currently daily production stands at 18 V8 cars and six V12 cars. The V12s comprise three 612 Scagliettis and three Superamericas. The tour continues and takes us past some old cars that are here for storage, should the nearby Galleria Ferrari Museum need to shuffle some cars around.

SCOOP FXX

We pass an open door. Inside we spot the new FXX. We are the first Press to see it and are permitted just a couple of minutes in its company. "You are verrry lucky," says our guide. With my jaw on the floor, I rattle off some pictures. Just 29 will be made. Power is c800bhp. Price is 1.5 million euros plus tax. It somehow looks more than an uprated version of the Ferrari Enzo. The cars will not be homologated so you will only be able to use them off-road. Any bets on how long it will take for someone to find a loophole around this bureaucracy? If I can drive my made-in-a-shed 500bhp/800kg Alfa Romeo ‘GTA’ down the road, why can’t a factory-built Ferrari do the same?

HELICOPTER TO THE PALACE

Across the road from the factory is the Fiorano test track. A heavily disguised matt-black car is circulating in the rain. Although this future model is disguised, the sound track is unmistakably Ferrari. It is 5.00pm on Day 1 and we need to get to our night-stop which is near Monza and four hours away by car. But this is Ferrari, so a fleet of helicopters is standing by. With the weather closing in, our eight whirlybirds make their exit carrying us up, up and away. Well, sort of; up to just 500ft for the low cloud ceiling and at 125 knots (144mph), heading due north. At this altitude and speed you can see everything just like in the olden days of flying but without the goggles and white scarf. What a great way to travel.

We over-fly Milan’s horrendous traffic to land like a swarm of bees in the grounds of a stunning palace – the Villa San Carlo Borromeo has history going back to the 8th Century BC. The Villa houses a five-star luxury hotel, a restaurant and a café. If your company is looking to entertain in the Milan area or you simply want to enjoy secluded five-star accommodation, this is the place.
 

Club Fiorano

Club Fiorano

Club Fiorano

Club Fiorano

Club Fiorano

Club Fiorano

Club Fiorano


‘Casting pearls before swine’ is an expression that springs to mind when something really good is presented to the uneducated. In this case, even our group of Press hounds appreciate Ferrari’s exceptional hospitality. This lifestyle and social information may be nothing to do with cars but is a major part of this Ferrari story. Over dinner, Ferrari’s Communications Director Al Clarke and I discussed things Ferrari. "There is no such thing as a typical Ferrari buyer. They come from all walks of life," he said. "If you must pigeonhole them, then you need to separate the V8 buyers from the V12 customers." I'm generalising here but a V8 says red car, young, dynamic, upwardly mobile buyer. V12 says more sombre-coloured car, older, more conservative customer.

DAY 2: MONZA

Our fleet of black Lancias forces its way through the traffic to Monza. Like a G8 convoy we claim priority at all road junctions. As we arrive at the historic track, it starts to rain. Then it really rains. Then it buckets down. "It can’t rain this hard for very long," I say. But it does. One or two cars venture out onto the flooded track, myself included, but high-speed aquaplaning forces us back into the pits. We wait. We watch. We lunch. Then Enrico Bertaggia our chief instructor and ex-F1 driver announces, "You will all get your drives, rain or no rain – my responsibility." He thumps his chest.

In the late afternoon, the rain-gods run out of water. We never get a dry run but at least the rivers and lakes across the Monza track have dispersed. With mostly non-car journalists present, many had neither driven on a race track nor driven a Ferrari. Our long line of track Ferraris comprises 360 Challenge race cars and the new F430 in road trim.

360C DRIVE

The 360 Challenge is a strong racing car that I know well. The only modification for a wet track is the substitution of slicks for rain tyres. Where many cars need to have the suspension softened and anti-roll bars relaxed, the smart suspension in the 360C takes care of everything. Traction control, which the racers switch off for dry tracks, is left operational in the wet. With 419bhp on tap, lighting up the rear tyres exiting the fifth-gear Parabolica is not what you need. I have said it before – any fool can correct a low-speed slide but at two-miles-a-minute, cars like these don’t come back from high slip angles. With the track flooded, the cornering lines are dictated for you. On the straights some tarmac is just visible in the middle of the track, and in places just wide enough for a car. I learn the locations of rivers and lakes and make sure that I am driving dead straight as I cross them. Normally it is the corners where all the drama happens. In these conditions it is the straights that will kill you. Straight-line speeds are modulated in keeping with the water clearance capabilities of the rain tyres. When the rainfall is so bad that you can’t tell the difference between lakes and track, you have a choice: return to the pits, or crash. We return and wait.

The 360Cs are equipped with a state-of-the-art data acquisition system. GET works with gps (global position satellite) as well as on-board sensors. For instruction purposes, four parameters are recorded so that a driver can readily compare his inputs overlaid in a contrasting colour with those of the Chief Instructor. The four parameters are: throttle position, braking point, cornering lines and steering input. The system is excellent. If only all race schools could have something like this.

F430 DRIVE

With its brightly-coloured stickers and logos, I keep reminding myself that my F430 is simply an off-the-peg road-going car. While it cannot match the 360 racer’s track talents, it is a very clever car. Its 1350kg dry weight is masked by the light, easy controls and the super-smart suspension. As prestige cars creep towards 2000kg, Ferrari’s achievement of keeping the F430 down to 1350kg while delivering all the expected luxuries must be applauded. It slides earlier than the 360C but the electronics are better at coming to the rescue. Race cars and mid-engined cars like these are tail-heavy for good corner exit traction. The downside is the pendulum effect where the tail wags the dog.

With a 360C you need to be quick to correct, and even quicker at the consequence of correction. The F430 flatters limited talents. Torque is modulated via the E-Diff and the CST stability control applies individual brakes to straighten any sideways antics. The computer receives information from a myriad of sensors and sets to work to save you. It is not idiot-proof as Enrico explained in our excellent briefing. Arrive at a 40mph corner at 100mph and all the electronics in the world won’t save you. The laws of physics have yet to be broken. The F430 is fitted with a five-choice rotary switch located on the steering wheel – the <I>Manettino<I>. The handling choices are Ice, Low Grip, Sport, Race and Off. For our wet conditions, ‘Low Grip’ is the order of the day and it works superbly. The combination of the F430’s 490bhp, a wet track and some great instructors sees our group of hacks beam with satisfaction.

HOME JAMES

At 5.00pm our suit-wearing, shade-wearing chauffeurs with black Lancias are ready to take us to Bergamo Airport for our return flight. The Autostrada is flooded and blocked with crashed cars. We are nearly three hours late for our flight. But when you have your own jet, lateness is not quite the same. We land at Farnborough Airport a whisker before the 10pm curfew. Like a Royal jet, our Dornier taxis right up to our parked cars and 20 minutes later I am home. Air travel as it used to be, and a taste of Ferrari’s dolce vita.

by Roberto Giordanelli
 

This feature appears in Auto Italia, Issue 113, December 2005. Highlights of this month's issue of the world's leading Italian car magazine, which is now on sale, includes a road test of the new Alfa Romeo Brera and a tuned Fiat Punto Abarth, as well as features on the De Tomaso Vallelunga and Lamborghini400GT Monza. Call +44 (0) 1858 438817 for back issues  and  subscriptions.

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Text: © Auto Italia / Photos: Ferrari GB Ltd.