CNH Global has announced it will reorganise its operations into four distinct global brand structures: CaseIH and New Holland agriculture and Case and New Holland construction equipment.

"This represents an aggressive transformation agenda to invigorate our brands, whose heritages and loyal dealer networks are our most powerful asset. We're convinced that organizing the company around the brands is a strong first step to increase shareholder return," said CNH President and CEO Harold Boyanovsky. "CNH has been underperforming the industry and the challenge for CNH, as with all Fiat Group companies, is to achieve competitive excellence over the next two years. Realizing our growth plans requires a resolute focus for each of our brands to satisfy even more the differentiated needs of brand dealers and customers. I am determined to deliver on this commitment to our loyal dealers and customers. It is the key enabler for bringing our financial performance in line with the Board and shareholder expectations."

Four presidents with full profit and loss accountability for their global brands are appointed. Heading the agricultural business are Mario Ferla, CaseIH and Marco Mazzu, New Holland. Mario Ferla the chief operating officer for CNH Capital since 2001 has led the growth of CNH's financial services into one of the world's largest captive equipment financing businesses. Mario came to CNH after twenty-two years with GE including international senior executive assignments in Mexico, Austria and Italy. Marco Mazzu was appointed earlier this year as president of the agricultural business in Europe following a successful stint as president of the agricultural business in Latin America. Marco joined CNH in 2003 after holding executive roles with various Fiat Group companies.

Heading the construction equipment business are Jim McCullough, Case and Franco Fenoglio, New Holland.
 

Jim McCullough since 2003 has been president of the North America construction equipment business accountable for the Case and New Holland global brands and the regional Kobelco brand as president and CEO of CNH's joint venture with Kobelco. In his fifteen years with Case Corporation and CNH, Jim has an extensive sales and marketing background in the construction equipment industry. Franco Fenoglio comes to CNH from Iveco, Fiat's truck division, where he was most recently senior vice president for international operations and business development, including strategic alliances and business growth initiatives. In fourteen years there, he has held numerous senior level positions involving all aspects of sales and marketing.

These global brand business leaders will be supported by company-wide functions of Product Development, Manufacturing, Parts and Service, Supply Chain and Logistics, Quality, CNH Capital and Strategic Sourcing whose role is to provide world class products, services and customer support. The previous functions of global presidents responsible for the agricultural and construction equipment business are eliminated. Roland Sunden, Ag president since January 2004, has left the company.

CNH is the power behind leading agricultural and construction equipment brands of the Case and New Holland brand families. Supported by 11,400 dealers in approximately 160 countries, CNH brings together the knowledge and heritage of its brands with the strength and resources of its worldwide commercial, industrial, product support and finance organisations.