Maserati
presented a stand packed with stylish, understated luxury
sportscars at the 30th Bologna Motor Show, as they celebrated international
racing success.
For Maserati, 2005 was a triumphant year in the FIA GT. The
Trident company claimed the Constructors' Cup and the team
title. The historic victory in the 24 Hours of Spa added to
the roll of honour. There was a series of great wins on some
of the most demanding European circuits, from Magny Cours to
Oschersleben and Istanbul. The return to competition in the
United States, with an MC12 in the American Le Mans Series,
was significant as the USA is Maserati's biggest market.
Maserati had not sit on top of the motorsports world since
1957, when Juan Manuel Fangio's won the F1 world
championship title.
The formula that
has proved successful over the past three years will not
change. But in 2006 the Trofeo Maserati Europa will have a
new name. On the occasion of the Bologna Motorshow, a
contract was signed with the champiosnhip's new main
sponsor: the Swiss company Audemars Piguet. Audemars Piguet
is the oldest watchmaker in the world and, since 1875, has
produced intricate timepieces decorated with the finest
jewels. A Trofeo in the new white livery is on display at
the Maserati stand alongside the Vitaphone Racing Team MC12
that won the FIA GT team title.
At the end of
November, Italy became Maserati's second biggest market. The
data, supplied by UNRAE and updated on 26 November, showed
that 587 vehicles had been registered in Italy compared to
549 in 2004. This is an increase of 7%. The Trident
company's biggest market is still the United States. Germany
is now in third position with Great Britain in fourth. Naturally, the
Quattroporte is the most sought after Maserati in Italy. The
latest figures reveal that 370 Quattroportes have been
registered, compared to 296 in 2004, for a 25% increase. An
early review of 2005, based on the first eleven months,
shows a 25% increase in sales compared with the same period
in 2004. With a presence in 57 countries around the world,
Maserati can count on a network of over 280 dealerships.
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There are directly controlled subsidiaries in the main
markets - United States, Canada, Great Britain, France and
Switzerland - and a joint venture in China.
Competition has
always been central to Maserati's tradition and it remains
so today. Maserati thus presented its entire sports range on the
stand in Bologna, where it featured two Italian premieres:
the GranSport Spyder and the Quattroporte Sport GT. Common
to all Maseratis is the transaxle system - the Trident
company being the only one to offer this technology on all
its models.
The enormous success of the coupé version of the GranSport
has now been adopted by Maserati in producing an open
model, the GranSport Spyder. This open top car maintains the GranSport's
temperament and aggressive look. The new GranSport Spyder
features a pronounced front spoiler, side skirting elegantly
integrated into the design of the car and 19" wheel rims.
The interior is a blend of carbon, leather and BrighTex
fabric. No other car of this class uses carbon so
extensively for its interior. The GranSport Spyder is the
fastest droptop in the world in its category. It will go on
sale from March 2006.
With its
sportier set up, the Quattroporte Sport GT delivers a
punchier drive with swifter gear changes. Activating the
'Sport' switch reduces gear change time by 35%, an
improvement made possible by the use of the latest
electro-actuated transmission. Skyhook technology is used to
control the suspension and, thanks to its unusual exhaust
system, the Quattroporte Sport GT powerful V8 has a more
sporty sound. There are new 20" rims, a carbon finish to the
interior and dashboard and competition-type aluminium
pedals. Maserati's sporting tradition is evident from the
exterior with the black grille and side air vents.
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