A stand designed
on the basis of simple geometries, where alternating planes
and volumes reflect a stylistic refinement that sets off the
sinuous, aerodynamic design of the many cars on display.
This is basically the spirit of the stand that Alfa Romeo
has prepared for the Frankfurt Motor Show, a very striking
display, which welcomes and appeals to visitors, where they
can experience and understand the message that has always
been a hallmark of Alfa Romeo: 'sportiness and elegance',
the result of highly sophisticated technology and a unique
heritage on the world motoring scene.
The ambassadors of this philosophy are the new generation of
Alfa Romeo cars to have emerged from the Alfa 159 project,
as well as other cars that are currently in production: from
the Alfa GT to the Alfa Crosswagon Q4, the Alfa 166 flagship
and the compact Alfa 147, all of which are powered by Euro 4
engines. But the star of the stand is without doubt the Alfa
159, the new saloon that was presented a few months ago in
Munich.
Four different Alfa 159s are on show in Frankfurt. The first
is a Q4 version with four-wheel drive, equipped with the
powerful new 3.2 V6 JTS 24-valve engine that delivers 191 kW
(260 bhp), with Ruby Red bodywork that conveys Alfa Romeo's
interpretation of 'classical sportiness'. The second saloon
is also equipped with one of the three new JTS engines
offered with the range: the 2.2 JTS which delivers a maximum
power output of 136 kW (185 bhp) at 6500 rpm, and peak
torque of 230 Nm (23.4 kgm) at 4500 rpm. And finally, there
are two Alfa 159s equipped with the sparkling 147 kW (200
bhp) 2.4 JTDm: one sports the 'silver' livery that
distinguishes the new generation of Alfa Romeo cars, and the
other is a striking non-metallic black. All the Alfa 159s on
show share the same lavish furnishings, for example, the
facia, seats and panels upholstered with Frau® 'pieno fiore'
fine grain leather in various shades of grey, black and
beige. Plus tri-zone climate control, aluminium trims,
electric seats, Cruise control, 7 airbags, VDC stability
control with a hill holder, a map radio navigator with a
telephone and voice controls, xenon headlights and 18" alloy
wheels with a classic sporty design (with bore holes or
spokes depending on the version).
The 159 pays tribute to the great history of Alfa Romeo
saloons, because all Alfa Romeo cars are linked by a common
denominator: a continuous striving for innovation combined
with a glorious racing tradition. As a result, on the stand,
the public can also admire a splendid Giulia TI which, as
the slogan of its day underlined, was the car 'designed by
the wind'. The line was revolutionary: a low nose, enclosed
by four headlights, an aerodynamic bonnet, a wrapround
windscreen like that of a fighter plane, and above all, a
short tail. The engine was a four-cylinder 1570 cc unit,
that delivered 92 bhp. The model exhibited in Frankfurt is
the TI version of 1963, with the gearshift on the steering
wheel and disc brakes, type-approved for six passengers. TI
(Turismo Internazionale) was a name that Alfa Romeo gave
during the 1970s only to their cars that were particularly
lavishly equipped. Today these two simple but glorious
letters reappear on a special line that is available on Alfa
Romeo models.
We move over to the area where the Alfa Brera is displayed,
a fascinating car that transforms the traditional spirit of
the coupé into the more exciting spirit of 'absolute
sportiness'. A Q4 version is on display in Frankfurt, with a
3.2 V6 JTS 24-valve engine, a jewel of engine technology,
that delivers 191 kW (260 bhp) at 6200 rpm, and peak torque
of 322 Nm (32.8 kgm) at 4500 rpm. The new coupé, designed
jointly by Giorgetto Giugiaro and the Alfa Romeo Styling
Centre, is the latest outcome of the brand's great tradition
that has produced beautiful cars with plenty of character, a
magical balance between reason and sentiment, technical
culture and design creativity. And now all eyes are also on
the Alfa 147. With its harmonious, but muscular line, this
model has new exterior and interior styling, the evolution
of a winning model, which is now bigger, more powerful and
with a more forceful personality. There are numerous changes
to the engineering and the equipment, such as the amazing
150 bhp 1.9 JTDm engine, and the most sophisticated safety
devices: from VDC to ASR, ABS complete with EBD and six
airbags that are standard throughout the range.
Two versions are on show in Frankfurt: the first is an Alfa
Romeo 147 Distinctive, which is equipped with the brilliant
150 bhp 1.9 JTDm engine, and includes VDC, 6 airbags, a
radio with CD player, 16" alloy wheels, dual-zone automatic
climate control and foglights as standard equipment. The car
on display also features leather seats, xenon headlights,
radio controls on the wooden steering wheel, 17" alloy
wheels, parking sensors, the Bose Hi-Fi system and the
exclusive iPod. This is a preview of the iPod Pack that Alfa
will be offering on the 147 range by the end of the year.
The system incorporates Apple's revolutionary MP3 player (a
device that lets you create playlists of thousands of tracks
in digital audio quality) inside the car, with a special
drawer in the central console that houses the iPod, either a
mini version or the 40 Gb version. The tracks are managed
directly by the radio or the steering wheel controls when
they are fitted. There is a choice of two options: iPod
wiring (installation of the connection cable, drawer with
non-slip mat and assembly), or the iPod Pack which includes
the wiring and the MP3 iPod player developed for Alfa Romeo
and complete with a black leather case.
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Next to this car is another Alfa 147, a 2.0 TS delivering
110 kW (150 bhp), with a special version of the Selespeed
gearbox, prepared for the Motor Show, on which advanced
sportiness and elegance combine in an exclusive young,
dynamic outfit with innovative materials and special colours.
The car proposes: 6 airbags, VDC, foglights, dual zone
automatic climate control, alloy wheels, radio with CD
player, lower suspension, xenon headlights, map navigator
with a telephone, and the Bose Hi-Fi system.
Alfa Romeo is presenting other important novelties at the
Show, all of which embody the marque's 'cuore sportivo' and
sophisticated technology. One example is the Alfa Crosswagon
Q4, the model that marks Alfa Romeo's return to the world of
four-wheel drive. It fits the Q4 permanent 4-wheel drive
system, with three differentials and a torque splitter that
favours the rear axle. The Q4 system modulates the torque
split between the front and rear axles constantly, according
to the grip. This feature is particularly important for a
sporty driving style and the sportiness that boosts active
safety. The Alfa Romeo Crosswagon Q4 on display in Frankfurt
is equipped with the brilliant 1.9 JTD 16v Multijet engine
(150 bhp - 110 kW) and with numerous outstanding features,
particularly those that enhance safety (ABS with EBD, VDC,
ASR, 6 airbags and xenon headlights) and comfort on board
(dual zone climate control, Cruise control, Bose Hi-Fi
system, radio with satellite navigator and electro-chromic
rearview mirror with a compass). The car also features
stylish 'pieno fiore' fine grain beige leather upholstery
and 17" alloy wheels.
The Alfa Crosswagon Q4 will accompany both the Italian
Alpine Skiing Team to the events of the skiing World Cup,
World Championships and Winter Olympics, and the Luna Rossa
yachting Team. The Alfa logo already decorates the ski suits
of the Italian men's and women's Alpine Skiing teams, and
the brand has now decided to promote two more initiatives by
creating the Alfa Romeo Ski Racing Team and sponsoring the
Luna Rossa team with the Alfa Crosswagon Q4. From this year,
Alfa Romeo is the official supplier of the Italian yachting
team that is taking part in the preparatory rounds of the
prestigious America's Cup competition in 2007. Sustained by
the same philosophy - competitive determination combined
with the most sophisticated technological innovation - Alfa
Romeo and Luna Rossa focus on skill, design, the use of
state of the art materials and superb engineering technology
to achieve the most ambitious targets and the best
performance. Alfa Romeo has always shown huge interest in
the sports that demand the highest levels of technological
innovation. For example, it sponsors the Alfa Romeo yacht,
the first boat to set new speed records, winning the Grand
Slam and some of the most prestigious deep sea regattas. In
the racing world 'Alfa Romeo and innovation' is an
unbeatable combination; both as a sponsor and as a
participant with its own Racing Team, the brand promotes its
winning spirit and the most sophisticated technology through
its athletes. Including its direct involvement in the World
Touring Car Championship and the European Alfa Challenge.
From the racing world to our everyday roads. Under the
spotlight of the German Motor Show we find two Alfa GTs, one
equipped with the 2.0 165 bhp JTS Selespeed engine which has
a top speed of 216 km/h, and accelerates from 0 to 100 km/h
in 8.7 seconds; and the second equipped with a 150 bhp 1.9
JTDm, which has a top speed of 209 km/h and 0-100 km/h
acceleration in 9.2 seconds.
The model combines brilliant performance and a lavish array
of standard equipment that includes 6 airbags, Cruise
control, VDC, dual zone climate control, 17" alloy wheels, a
radio with MP3 reader, a Bose Hi-Fi system, leather
upholstered sport seats, a ski tunnel, leather-upholstered
steering wheel with radio controls and double chrome plated
exhaust terminal. The customer is obviously free to
customise his car from the extensive option range: from
xenon headlights to aluminium sports pedals, 18" alloy
wheels and Frau® 'pieno fiore' fine grain leather.
Developed in collaboration with Bertone, the Alfa GT
embodies original styling, lavish equipment and exciting
performance, reflecting a new concept of sportiness, which
embraces comfort and elegance too. The same characteristics
that the public can admire on the Alfa Romeo 166, the Alfa
Romeo flagship, a harmonious blend of shapes and content,
and the refinement of a large, prestigious saloon. In
addition to these strong points, the Alfa 166 also features
extremely striking stylistic details inside and out, and
attractive combinations between the fabrics and colour
scheme. The car on display is equipped with the powerful 180
bhp 2.4 JTDm 20 valve Euro 4 engine, and the Distinctive
specification, which includes a wide array of equipment:
from VDC to leather upholstery, bi-xenon headlights and
automatic climate control. Options include an opening
sunroof, 18" alloy wheels, satellite navigator, rear parking
sensors, steering wheel mounted radio controls, Bose Hi-Fi
system, and a CD changer.
Once again, Alfa Romeo has clearly decided to prepare a
stand full of new and historical models, strongly
underlining its unique position in the world car market, to
the many cars, designers, races and engines that have marked
technological progress and racing history in the 20th
century. Because the heritage of a brand like Alfa Romeo
embraces all this, plus the work and professional pride of
the thousands of people - technicians, blue-collars and
managers - who have played their part over the years, in the
plants, the offices and the racing venues. Here lie the
roots of that inimitable personality which makes an Alfa
Romeo stand out immediately from all the other cars on the
road.
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