Three novelties from Lancia have their world première on the stage at Frankfurt: the Ypsilon MomoDesign, Musa Platino⁺ and Phedra Unique Edition. They are joined on the stand by the prestigious Thesis Emblema equipped with the powerful 3.2 V6 24 valve engine and the Comfortronic gearbox. Numerous novelties, presented on a welcoming, stylish stand, which is also innovative, 'translating' the brand's essential values into volumes and sensations: an 'Italian personality' seen as hospitality and warmth; heritage, seen as full awareness of, but not nostalgia for, its glorious past; technology, as an indispensable element of competitiveness on today's market, and, finally, elegance as an essential, contemporary architectural element.

The stand is built of refined, stylish materials - such as Wenghé wood and Riverstone - which convey an elegant, sophisticated luxury that is never overstated. The whole setting is made more 'technological' and projected into the future by two large LED screens which cover part of the Lancia building. The new structure is built on two levels, both of which are visible because the cube that extends over the stand is transparent; the stairs give access to a private upper area which offers a privileged view of the stand.

Lancia Ypsilon MomoDesign

The star of the Lancia stand is the new version of this car, which clearly conveys its assertive nature, while setting a new 'fashion'. It was developed jointly by Lancia and MomoDesign, a sort of 'symbiosis' between two brands that are famous all over the world for their Italian styling applied to technology. Both brands share a number of features that make them leaders in their respective fields: innovation in design, the use of cutting edge materials and attention to detail. So this new version of the Ypsilon highlights the sporty spirit that lies behind the entire production of MomoDesign, with its Style Centre that specialises in research and development of design. And it expresses all the refined elegance that has always distinguished Lancia cars.

Powered by the sparkling 70 bhp 1.3 16v Multijet turbodiesel engine, the Lancia Ypsilon MomoDesign has the same dimensions and architecture as the other versions in the range, but includes a number of aesthetic and chromatic features peculiar to this version, starting with the special 'Orange' paintwork (the colour of some of the luminous inserts that decorate the stand).

Combined with this colour, the Ypsilon MomoDesign offers a special, brand new opaque metallic black paint for the tailgate (it is one of the first cars in the world to offer opaque paint), confirming the dual personality of this version, with its sporty look and innate elegance. A combination that is particularly evident inside, in the passenger compartment, that has received significant stylistic changes - for example the silk-screening of the instruments, the colours of the sports seats, the trims and the centre console have all changed - which successfully blend the sporty character typical of MomoDesign products with the clean, essential design (which in this case is particularly elegant and attractive) that lies behind the success of this model. The MomoDesign version will appeal in particular to people who appreciate a car with personality and style. And today 'Lancisti' are still distinguished by the extraordinary passion and enthusiasm that they share with the people who design, test and build Lancia cars. Lancia remains one of the few car brands that is supported by demanding fans who appreciate beauty but are also well informed where sophisticated technology is concerned.
 

 There is a common denominator that links all Lancia cars: a constant striving for innovation, combined with exclusive Italian craftsmanship. Research that is essential not only for the spirit of the brand but also for the technological progress of the car, underlined by the hundreds of patents filed, ingenious inventions, and practical ideas developed by Lancia in almost one hundred years.

Lancia Musa Platino⁺

The second car on display in Frankfurt continues the same tradition; the Lancia Musa Platino⁺ has elegant, sophisticated two-tone bodywork, with warm shades such as Stradivarius Mink on the lower part and exclusive Caravaggio Brown above. A timeless combination, reiterated delicately in the passenger compartment which echoes the colours of the body: the upholstery in Wenghé brown leather is enhanced by the special ivory overstitching and piping. The end result is a new, strong chromatic contrast that is simply irresistible. The Musa Platino⁺ is equipped with the sparkling 100 bhp 1.9 Multijet engine, and is the best example of the pleasure of experimenting that is part of Lancia tradition, which has produced numerous 'four-wheeled' works of art that have made a significant contribution to the development of Italian car design.

Lancia Phedra Unique Edition

As you would expect on a stand on which sophisticated technology blends with the refinement that is its hallmark, Lancia presents a unique edition of a car that concentrates attention on life on board this prestigious MPV. The Lancia Phedra Unique Edition is equipped with the best available today in terms of infotelematic devices and entertainment, an ideal solution to all the needs of a modern family: for work and leisure time, and more generally, to satisfy the dynamics of time and situations imposed by our daily movements. This is why the model is equipped with a range of safety, comfort and telematic devices that place it at the top of its class in terms of technology, inner roominess and flexibility.

Lancia Thesis 3.2 V6 24v Comfortronic

And finally, the Lancia flagship is also present on the Frankfurt stand in its most prestigious outfit (Emblema), epitomising elegance and state-of-the-art technology to capture the motoring élite. This is a particular segment with a small number of models on which the most important carmakers concentrate the best that automotive engineering offers today.

The Thesis on display is equipped with the powerful 3.2 24v V6 engine (maximum power output of 169 kW at 6200 rpm, and torque of 289 Nm at 4800 rpm), with which it reaches a top speed of 240 km/h, accelerating from 0-100 km/h in 8.8 seconds. We should mention that a second engine was launched in 2003, a 2.4 Multijet 20v delivering 175 bhp, which is available with a five-speed automatic transmission or a manual six-speed gearbox. Two powerful, smooth engines for which the sophisticated five-speed automatic transmission was recalibrated, to guarantee 'smoother' gear changes and a significant increase in driving comfort. All the strong points of the Thesis remain firmly in place: the lavish array of standard safety equipment, the luxurious interior, which is spacious and protective, the sophisticated Connect Nav Plus info-telematic system and the seats which represent the state of the art where comfort and ergonomics are concerned.