The Fiat Idea Italia will be one of the five show cars designed by the Fiat Style Centre and housed, next week at the 75th Geneva Salon, in an area of the stand entitled 'Limited Edition'.

These are the indisputable stars of the second area that is not so much a display as an emotional voyage of discovery. With the right exterior options and colours, even a standard product can offer an absolutely unique and unrepeatable sensory experience.

Taking its place in this line-up will be the original Limited Edition of the Fiat Idea Italia which is reminiscent of the Fiat Vintage fleeces and bags with its attractive pearl Ivory body shade. Inside, the upper part of the facia is deep blue while the seats and door panels are trimmed in fresh-looking denim combined with Tundra grey Alcantara bearing the electro-welded 'Fiat Vintage' logo.

The seat strip bears the Fiat logo written in Vintage style embroidery. The Italian flag is also embroidered on the head-restraint. This is another sign of Fiat's wish to stamp its cars with an Italian flavour and enhance the concepts of design and creativity for which Italy is renowned.

The Fiat brand has reclaimed its own heritage and reworked the values for a modern audience that is not necessarily a conventional target for a motor manufacturer.

The special car on show in Geneva suits the taste of fashion-loving customers who are also in search of a comfortable car that can gratify their yen for freedom.

The innovative, stylish Fiat Idea is a superlative example in the automotive field of technological progress at the service of mankind. The dual concept 'innovation and emotion' has always been one of the most authentic wellsprings of Fiat tradition: to make the most advanced technology available to all and ensure Fiat models offer smart solutions that make life simpler and better.