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The move forsees that Alfa Romeo and Maserati will
co-operate closely technically and commercially,
particularly in important international markets.
Maserati will,
however, continue its co-operation with Ferrari – especially
in industrial, technical, engine and sales network terms –
which has helped re-vitalise the marque.
“This is a
significant step forward for both Maserati and Alfa Romeo.
The synergies between the two marques will bring benefits to
both and will allow us to strengthen our portfolio offering
in the sports car market” said Luca Cordero di Montezemolo,
Chairman of Fiat and of Ferrari. “Maserati is now at a
significant point in its development. In 2004 it achieved
substantial sales growth to 4,600 cars and received
tremendously positive international acclaim of its
Quattroporte model.”
“This move is
essential to the future development of Alfa Romeo” said
Sergio Marchionne, CEO of Fiat. “We believe that as part of
the re-launch of Fiat Auto, we need to devote great
attention to the distinctiveness of our brands. The
technical and commercial collaboration between Maserati and
Alfa Romeo will give the latter the necessary impetus to
re-establish itself as a leading contender in its segment
and to expand its presence in international markets, as has
occurred for Maserati.”
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