Ferrari has underlined the importance of the Asia-Pacific to its future with the announcement at the Tokyo Motor Show that it has created a sales unit specifically to target its fastest growing region.

Ferrari's Vice General Manager and Ferrari GT General Manager Amedeo Felisa told a press conference at the Tokyo show that the Maranello sportscar carmaker would underline the record sales in 2005, following three year's consecutive growth, by announcing the creation of a Sales Unit for the Asian-Pacific area. He went on to explain that Ferrari sales in the region are expected to dramatically increase in the next decade and, therefore, the region will become more and more important in meeting Ferrari's strategic goals.

Sales in this area are forecast to increase dramatically over the coming years as the region rapidly develops and becomes more and more important to Ferrari's strategic goals. In 2004, 660 Ferraris were sold in the Asia-Pacific area - the equivalent of 13% of total sales. There were 42 Ferraris sold in China in 2004, but the figure has already doubled to almost 100 in 2005.
 

The Asia-Pacific region takes in 13 markets managed by importers: Japan, Australia, New Zealand, Hong Kong, Korea, Singapore, Malaysia, Indonesia, Thailand, the Philippines, Taiwan, Brunei and China, where Ferrari operates through a joint venture. The dynamism of this area has been confirmed by the opening of several major dealerships and assistance points over the past few days in Sydney, Hong Kong, Seoul and Tokyo as well as in Guangzhou, Chengdu, Xiamen and Beijing in China.

The management of this crucial area will be given to Mario Micheli who, as Ferrari Sales and Marketing Director, has made a valuable contribution to the entry to the Chinese market. Mirko Bordiga now has specific responsibility for the Chinese market. He will be supported at Ferrari's Shanghai offices by a team made up of locally selected individuals and employees moved directly from Maranello.