Alfa
Romeo has announced that its all-new Alfa 159 sports
sedan will be launched in Australia on 1 June 2006,
heralding a whole new family of cars from the Italian
performance car maker. “The 159 is a vitally significant
car for Alfa Romeo and it represents the beginning of a
rush of new models for Alfa Romeo over the next six
months,” says David Stone, General Manager for Alfa
Romeo in Australia. “The significance of the Alfa 159
only starts with the fact that it will replace the Alfa
156, one of the most important cars in history of Alfa
Romeo.”
“The
Alfa 156 revitalised Alfa Romeo worldwide, collected a
cupboard full of awards and drove Alfa Romeo back into
the Australian car market. Simply replacing one of the
most lauded cars ever sold is a major task in itself,
but the Alfa 159 also provides the basis for another
three new models arriving in Australia this year, the
Alfa Romeo 159 Sportwagon, the Alfa Romeo Brera and the
new Alfa Spider. The arrival of the Alfa Romeo 159 is
truly the start of the next generation of Alfa Romeo
cars,” says Mr Stone.
The
Alfa Romeo 159 debuts a whole new ‘platform’, a
production term that encompasses the drivetrain, chassis
and body, and which means that virtually nothing is
carried cover from the previous model to the new 159.
This all-new platform is also the basis for the three
other new Alfa Romeo models arriving in 2006. The 159
Sportwagon is, as the name suggests, a wagon that is
based on the 159 sedan, but which retains the
performance, style and driving ability of the sedan,
while providing a new level of versatility and
flexibility in its use. The Alfa Brera is Alfa Romeo’s new
range-topping sports car and has been truly acclaimed around
the world for its styling and performance. This year
will also see the re-birth of one of the most famous
Alfa Romeo names of all time, the Alfa Romeo Spider, and
the return of the classic open-top Alfa Romeo model to the
Australian car market.
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The Alfa Romeo 159 debuts a whole new ‘platform’, a
production term that encompasses the drivetrain,
chassis and body, and which means that virtually
nothing is carried cover from the previous model to
the new 159. |
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Alfa Romeo has announced that the Alfa 159 sports
sedan will be launched in Australia on 1 June 2006,
heralding a whole new family of cars from the
Italian performance car maker. |
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Alfa
Romeo has confirmed that the 159 will be initially
launched in Australia with a choice of two engines, the
2.2 litre 136 kW four cylinder petrol engine and the 2.4
litre 147 kW JTD-m Turbo Diesel engine. These will be
joined soon after launch by the all-new 3.2 litre 191 kW
V6 engine which will also offer the Alfa Romeo Q4 four
wheel drive system. The diesel Alfa Romeo 159 is,
following the launch of the 147 JTD in January, the
second diesel Alfa Romeo to arrive in Australia. With
diesel power units accounting for 76 per cent of Alfa
Romeo sales worldwide, well ahead of the 49.8 per cent
share diesel has in the European market as whole, Alfa
Romeo is clear leader in this rapidly developing low
emission/low fuel consumption technology.
The
Alfa Romeo 159 range will, when all the versions have
arrived in Australia, cover a significantly wider area
of the Australian market. Along with the matching growth
in market sector coverage provided the 159 Sportwagon,
Brera and Spider, the 159 will provide Alfa Romeo with
significant opportunities to expand sales into new
market areas.
The
arrival of the new Alfa Romeo models has also been
heralded by a growth in the Alfa Romeo dealer network
across Australia, with three new dealerships opening in
Australia already this year in Orange, Albury and, most
recently, Campbelltown in Western Sydney. “This year is
the year of renewal and growth for Alfa Romeo in
Australia,” says David Stone. “These new models and our
new dealers clearly and amply illustrate that Alfa Romeo
is moving to the next level in the Australian market.”
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