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The Australian and New
Zealand Alfa Romeo importer, Ateco Automotive (who also
handle Fiat, Fiat Light Commercial Vehicle, Ferrari and
Maserati brands) has drawn up ambitious new plans to grow
the sporty Milanese brand's exciting new range of models on
both markets. Ateco Automotive is run by Neville Crichton
who most famously skippers the stunning - and successful -
Alfa Romeo Maxi racing yacht.
This year Ateco Automotive is targeting selling around 400
of the new Giorgetto Giugiaro-styled Alfa 159 sedans - the
first of the four 'new breed' of Alfa Romeo models to arrive
on the market - in Australia, split between the 2.2 JTS (60
percent of sales) and 2.4 JTDM (30 pct) which go on sale on
Thursday (1st June) and the powerful 3.2 V6 (10 pct) which
arrives a month later.
As well as the Alfa 159 sedan, Ateco Automotive expects to
shift around 25 units of the new Brera sportscar (the 2.2
JTS version goes on sale in Australia on 16th June, while
the 3.2 V6 Q4 arrives a month later) and the Spider (on sale
in December) as well as 50 units of the Alfa 159 Sportwagon
(due to go on sale in August.) The four new models as they
progressively arrive on the market will contribute to Ateco
Automotive's target of 1,475 combined Alfa Romeo sales this
year.
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This
year Ateco Automotive is targeting selling around
400 Alfa 159 sedans - the first of the four 'new
breed' Alfa Romeo models to hit the market - in
Australia, split between the 2.2 JTS (60 percent)
and 2.4 JTDM (30 pct) which go on sale on Thursday
and the powerful 3.2 V6 (10 pct) which arrives a
month later. |
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The
Australian and New Zealand Alfa Romeo importer,
Ateco Automotive, has drawn up ambitious plans which
will see the sporty Milanese brand's exciting new
range of models rapidly penetrating both markets. |
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New Zealand meanwhile is expected to see around 140 Alfa 159
sedans sold this year, split between the 1.9 JTDM (20 pct,)
2.2 JTS (50 pct,) 2.4 JTDM (20 pct) and 3.2 V6 (10 pct.) The
1.9 JTDM version will be available in New Zealand whereas
this 'entry level' turbodiesel isn't to be sold in
Australia, meaning that New Zealand will see around 50 pct
of Alfa 159 sales being turbodiesels, as opposed to the
Australian market which has been set a lower target of 30
pct.
In 2007, when the new raft of Alfa Romeo models will all be
on sale over a full year, Australia has a target of 1,500
units for the Alfa 159 sedan, 150 of the Alfa 159 Sportwagon
and 400 Brera/Spider (Overall total, including other models:
2,775 units.) The diesel percentage of sales will climb to
40 pct while the Selespeed and new automatic transmissions
(the latter to be introduced in Europe this autumn) will
account for a significant 75 pct of sales. Meanwhile, New
Zealand will see new Alfa Romeo model sales double to 300 of
the Alfa 159 sedan, 30 of the 159 Sportwagon, and 60
Brera/Spider. Total sales are targeted to climb from 295 in
2006 to around 500 in 2007.
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