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The Alfa Brera
has been awarded first prize as “European Car of the Year
2007” in Japan, for its styling, performance/cost ratio and
the design of its interior. The prestigious
prize was awarded by the 21 members of the jury of the JAHFA
(Japan Automotive Hall of Fame), who represent the academic,
industrial, cultural, political and media worlds of Japan.
Founded in 2000, JAHFA is a non-profit organisation that
encourages and supports the development of the automotive
industry in Japan.
The prize
underlines in particular that the Alfa Brera sums up the
concepts of Italian sportiness and elegance in unique,
exclusive styling. Harmonious forms and volumes which
combine with Alfa Romeo’s mechanical and engineering
excellence to produce a car that is beautiful, powerful and
well-built. This is very basically the spirit of the
luxurious new coupé, which arouses strong emotions and
guarantees extremely enjoyable driving. The interior of
the Alfa Brera is friendly, light-filled and highly
sophisticated, thanks to the outstanding materials used and
to innovative features such as the vast fixed glass roof
which enhances the luminosity inside and the sense of space
for the passengers, as well as highlighting the car’s sleek
styling.
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The prestigious
prize was awarded by the 21 members of the jury of the JAHFA
(Japan Automotive Hall of Fame), who represent the
academic, industrial, cultural, political and media
worlds of Japan. |
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The Alfa Brera
has been awarded first prize as "European Car of the Year
2007" in Japan, for its styling, performance/cost ratio and
the design of its interior.
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Winning the
prestigious JAHFA "European Car of the Year" title adds to
the long list of major design awards the Brera has scooped
up since being first presented as a concept in 2002. These
numerous important international award include: the ‘Best of
Show’, awarded by the magazine Autoweek at the
Geneva Motor Show, ‘Best of Show’ in the Prototype category
at the Villa d’Este Concours d’Elégance, two prizes for its
category at the Bibendum Challenge 2002, one as ‘one of the
most elegant in the world’; and also the title of ‘the most
fascinating car’ during the Super Car Rally 2002, which runs from Paris to
Monte Carlo. Earlier this year, in January, it claimed the "Most Beautiful Car in the World" award
at the 21st annual International Automobile Festival. Days
later Designers (Europe) granted the highly prestigious
European Automotive Design Award 2006 to Giugiaro-styled
sports car.
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