The exciting new Alfa Brera sports car is the star of one of this winter's biggest new computer videogames, Need for Speed Carbon, produced by Vancouver based Electronic Arts (EA), a game which thrusts players onto the edge of their seat by taking them from adrenaline-filled city streets to death-defying canyon curves.

Boldly expanding on the key features that have made the Need for Speed franchise a hit for more than a decade, Need for Speed Carbon turns up the excitement and intensity by introducing all-new canyon racing. As the police turn up the heat, the battle ultimately shifts to Carbon Canyon, where territories and reputations can be lost on every perilous curve. With captivating graphics and stunning visual effects, the players are completely immersed in a gut-check race around the canyons where more than just winning is at stake.

"We pride ourselves on our ability to reinvent the franchise and continually uncover new and exciting trends in car culture. Canyon Racing is a real test of a driver's skill and we think it provides a fantastic game play opportunity to lean into," comments Larry LaPierre, the game's executive producer. A streamlined focus on game physics has resulted in a truly authentic racing experience. Each of the game's three distinct car classes – Tuner, Exotic, and Muscle – have been designed to maximize differentiation and enhance performance.
 

Players immediately experience the unique handling, acceleration and driving technique of the more than fifty different custom cars the moment they put the pedal to the metal. Need for Speed Carbon delivers the next generation of customization giving the gamer the power to design and tweak their car in every way – including over 300 different parts – using the ground-breaking new Autosculpt technology. With online racing and the most advanced graphics and car customization tools ever, Need for Speed Carbon is the ultimate next generation racing game.

Other Italian cars available to gamers in Need for Speed Carbon are the Lamborghini Gallardo and Murciélago; while the range also includes the Ford Mustang GT, Porsche Cayman S, Nissan 350Z, Audi Le Mans Quattro, Lotus Elise, Mercedes-Benz CLK350, Chrysler Hemi 300C, Toyota Supra and BMW M3 GTR. “The Need for Speed franchise prides itself on innovation and this year is no different,” adds LaPierre. “By introducing all-new canyon racing, a re-vamped drift mode and a revolutionary customization tool, we feel we have developed the ultimate next generation racing experience.”