Ferrari posted a
new sales record last year after the Maranello sportscar
maker sold more than 5,000 cars. This historically
significant result was due to the excellent performance of
the F430 V8 berlinetta, both the coupé version and the
convertible Spider, the latter which only debuted at the
Geneva Salon last March, and the V12-engined 612 Scaglietti
2+2 'Gran Touer', or which 834 were sold. The Ferrari
Superamerica - with its innovative electronically folding
roof - also sold very well. It was a strictly limited
series, with just 559 examples being built, all of which
were sold following the car's presentation at the Detroit
Auto Show last January.
The success of Ferrari in 2005 was mostly due once again to
North America, which is Ferrari's biggest market. Last year
Ferrari North America saw sales rise by 8 pct. Italy, the UK
and France were Ferrari's next strongest markets. Ferrari
also sold well in the Mid-East (up 41 pct), East Europe (up
92 pct) and Latin America (up 36 pct). Ferrari sold 82 cars
in China thanks to a brand new commercial network (100 pct
up, compared to 2004). This commercial success will see
turnover and profits for 2005, that will be improved on
2004. Ferrari North America sold around 1,550 cars in 2005
which was the 13th consecutive year of sales increases (up 8
pct compared to 2004).
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The Ferrari Superamerica - with its innovative
electronically folding roof - sold very well. It was
a strictly limited series, with just 559 examples
being built, all of which were sold following the
car's presentation at the Detroit Auto Show last
January. |
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The success of Ferrari in 2005 was mostly due once
again to North America, which is Ferrari's biggest
market. Last year Ferrari North America saw their
sales rise by 8 pct. |
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Ferrari achieved this result thanks to its excellent new
products, its enlarged distribution network, and its great
experience in the car sector. North America, with around 30
pct of total brand sales is the biggest global market for
Ferrari. The biggest market is California (27 pct of sales)
followed by North East (16 pct), Florida (11 pct), Texas (7
pct) and Chicago (6 pct). Ferrari also enlarged its network
of dealers in 2005. It now has 36 dealers now (32 in the
States and 4 in Canada). Ferrari opened two new show rooms
in the Silicon Valley (California) and in Las Vegas this
year. Existing dealers have invested 75 million dollars to
improve their activities. In 2004 Ferrari North America
opened a new show room in Park Avenue 410, in New York, to
expose its extraordinary cars in one of the most prestigious
locations of the world.
From January 2006 Ferrari North America will also take over
responsibility for distribution in Central and Southern
American countries. The main markets there at present are
Argentine, Brazil, Chile, Mexico and Venezuela (12
dealerships).
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