Ferrari

11.01.2006 Ferrari posted a new sales record last year after the Maranello sportscar maker sold more than 5,000 cars, boosted by the success of the new F430 Coupé and Spider, 612 Scaglietti and the limited-edition Superamerica

Ferrari posted a new sales record last year after the Maranello sportscar maker sold more than 5,000 cars. This historically significant result was due to the excellent performance of the F430 V8 berlinetta, both the coupé version and the convertible Spider, the latter which only debuted at the Geneva Salon last March, and the V12-engined 612 Scaglietti 2+2 'Gran Touer', or which 834 were sold. The Ferrari Superamerica - with its innovative electronically folding roof - also sold very well. It was a strictly limited series, with just 559 examples being built, all of which were sold following the car's presentation at the Detroit Auto Show last January.

The success of Ferrari in 2005 was mostly due once again to North America, which is Ferrari's biggest market. Last year Ferrari North America saw sales rise by 8 pct. Italy, the UK and France were Ferrari's next strongest markets. Ferrari also sold well in the Mid-East (up 41 pct), East Europe (up 92 pct) and Latin America (up 36 pct). Ferrari sold 82 cars in China thanks to a brand new commercial network (100 pct up, compared to 2004). This commercial success will see turnover and profits for 2005, that will be improved on 2004. Ferrari North America sold around 1,550 cars in 2005 which was the 13th consecutive year of sales increases (up 8 pct compared to 2004).
 

Ferrari Superamerica

The Ferrari Superamerica - with its innovative electronically folding roof - sold very well. It was a strictly limited series, with just 559 examples being built, all of which were sold following the car's presentation at the Detroit Auto Show last January.

Ferrari 612 Scaglietti

The success of Ferrari in 2005 was mostly due once again to North America, which is Ferrari's biggest market. Last year Ferrari North America saw their sales rise by 8 pct.


Ferrari achieved this result thanks to its excellent new products, its enlarged distribution network, and its great experience in the car sector. North America, with around 30 pct of total brand sales is the biggest global market for Ferrari. The biggest market is California (27 pct of sales) followed by North East (16 pct), Florida (11 pct), Texas (7 pct) and Chicago (6 pct). Ferrari also enlarged its network of dealers in 2005. It now has 36 dealers now (32 in the States and 4 in Canada). Ferrari opened two new show rooms in the Silicon Valley (California) and in Las Vegas this year. Existing dealers have invested 75 million dollars to improve their activities. In 2004 Ferrari North America opened a new show room in Park Avenue 410, in New York, to expose its extraordinary cars in one of the most prestigious locations of the world.

From January 2006 Ferrari North America will also take over responsibility for distribution in Central and Southern American countries. The main markets there at present are Argentine, Brazil, Chile, Mexico and Venezuela (12 dealerships).
 

Related articles
10.01.2006

Ferrari is attending the 2006 Detroit Motor Show with five sportscars: the FXX, F430 Challenge, F430 Spider, and 612 Scaglietti in two-tone and Handling GTC versions

Report: AGI / © 2006 Interfuture Media/Italiaspeed