Fiat Chairman Luca di Montezemolo
has said that the Group could buy back part of the 34
percent stake that Mediobanco holds in Ferrari 'when the
time is right', according to respected Italian daily
newspaper Il Sole 24 Ore yesterday.
With Mediobanca recently publicly stating that they no
longer see the minority stake they hold in Fiat's Ferrari
sportscar brand as part of their long-term future investment
strategy, Fiat Group and Auto Division CEO Sergio Marchionne
has been reportedly busy looking for a solution to the
problem. Italian banking group Mediobanca, who have recently
overhauled their fixed investments, purchased the stake in
Ferrari from Fiat back in 2002 when they led a consortium of
banks that paid 775 million euros at a time when Fiat was
desperate to raise cash quickly to keep itself afloat as the
Auto Division was then burning cash at an unsustainable
rate. Mediobanca has since sold a minority 5 percent stake
in Ferrari to the Mubadala Development Company,
a Government of Abu Dhabi-backed investment corporation for
114 million euros which values Ferrari at 2.28
billion euros.
The Fiat Group inserted a clause allowing them to repurchase
the Mediobanca stake before the end of June 2006 for the
original price of 775 million euros plus an undisclosed
interest rate. Marchionne has recently gone on record as
saying that the ownership of Mediobanca's stake was at the
forefront of his attention and will be resolved within this
timescale. One possible solution comes as Mediobanca are
considering a bond issue for the 34 pct shareholding which
Fiat could then participate in and convert to full shares at
a later date.
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Ferrari has continued to roll out their 'Ferrari
Store' format and enter into a swage of licensing
agreements as they seek to maximise the value of one
of the world's most important brand names. This is
the limited edition City bike CF5 Colnago
Ferrari in carbon fibre. |
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Ferrari Managing
Director Jean Todt explains the new Ferrari 599GTB
Fiorano to famous American actor Paul Newman during
a visit the film star made to the Maranello factory
on Thursday. |
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Fiat, which still holds a controlling 56 pct stake in
Ferrari, has recently turned its operations around with
almost every division in the group, including the previously
struggling Fiat Auto arm, reporting turnover and profit
rises during the first quarter of 2006 in detailed figures
released to the markets on Wednesday. It has also plunged
back into the bond market to raise additional finance.
However, although the Group's share price has doubled in the
last year, the stock still remains at the bottom of credit
and investment ratings and the financial markets would be
wary of Fiat spending its cash to rebuild its Ferrari
position. As such a 'compromise' solution is the most likely
path forward.
Since Mediobanca took up its stake in Ferrari the structure
of the organisation has significantly changed. Previously
responsible for re-launching the Maserati operation, Ferrari
were unable to sustain the major investment required to turn
the Trident brand fully around and it has been since
returned to Fiat Auto's control. Ferrari have now raised
annual production to above 5,000 cars and this is expected
to rise further as they expand into lucrative new emerging
markets such as China, India and Russia. Ferrari have also
continued to roll out their 'Ferrari Store' format and enter
into a swage of licensing agreements as they seek to
maximise the value of one of the world's most important
brand names.
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