The President of Alfardan Automobiles, Omar Alfardan, has this weekend inaugurated a brand new boutique which will sell a range of Ferrari accessories, at the prestigious Alfardan Centre in Qatar. This outlet is the first to be rolled out in the Middle East and follows a pattern that has seen exclusive Ferrari-branded stores being opened. The boutique will sell merchandise including clothing and footwear, memorabilia and key chains.  

Omar Alfardan told reporters that the Ferrari trademark commanded respect and it had a lot of fans around the world, reported the Gulf Times. He said more such boutiques will be opened in Qatar, in line with the policy of the Ferrari company. Omar said the second boutique will be opened at the Alfardan Towers while the third will be located at the Pearl-Qatar, the multi-billion-dollar man-made island off the Doha coast. Mohamed Kandeel, Ferrari’s deputy marketing manager, said the project was part of a plan to promote the Ferrari brand name in Qatar. "Ferrari accessories have been enjoying huge popularity in Europe, and we want to give our customers the same chance of owning these products in Doha," the Gulf Times reported Kandeel as saying. He added that "the Ferrari brand is very famous and company officials have been trying to promote the brand all over the world."
 

The boutique in Qatar follows a marketing strategy to maximise the value of the Ferrari brand which has seen a roll out of Ferrari branded 'Stores', across Italy, Europe and the world. In September the most recent outlet was opened in Venice, a high profile occasion that saw a Ferrari F1 car travelling down the city's famous canals and the outlet opened by Michael Schumacher and Felipe Massa. The Venice Ferrari Store follows on the heels of others which have been opened in Maranello, Roma, Milan, Shanghai, Hangzhou and Las Vegas. There are also shops in Bologna, Milano Malpensa and Roma Fiumicino airports. The ambitious expansion plan will see the opening of a further forty sales points in the next five years.