Fiat has delivered 3,000 cars to the organisers of the 2006 Winter Olympics which are taking place in the Fiat's home town, Turin, with the Italian car maker's new four wheel drive, the Fiat Sedici, named the official Olympic car of the 2006 games. As well as providing transport for officials, Fiat has also provided additional vehicle support for particular teams, including the Jamaican Bobsleigh team, make famous in a film about the unlikely combination of a tropical nation tackling an archetypical winter sport.

The Olympic fleet will be made up of 2,000 Fiat Sedicis and other Group cars that meet the various operating requirements in including the Grande Punto, the Fiat Croma, Panda 4x4, Fiat Idea, Alfa 159, Alfa Crosswagon, Lancia Musa and the Lancia Phedra and Thesis flagships.

Some of these cars will be assigned to the delegations and television operators from all parts of the world, while hundreds of other cars will be used by the operational heart of the Games: the 3,000 Torino 2006 volunteers. Safe Driving courses have been organised for the volunteers, and Fiat Auto has participated by supplying Fiat Idea, Lancia Musa and Alfa 147 cars. What is more, thanks to Magneti Marelli, all the Fiat Cromas and Alfa 159s in the Olympic fleet, have been equipped with a latest generation info-telematic and satellite navigation system that will enable them to reach the Olympic sites and areas of interest by following the directions given vocally or on the colour screen.
 

Further cars will be provided as part of initiatives put in place by Fiat Auto, as an Official Sponsor of the Torino 2006 XX Olympic Winter Games, include the teams created for the Olympics: the Fiat Freestyle Team which draws together the strongest Italian snowboarders and freestyle skiers, and the Alfa Romeo Ski Racing Team in particular, made up of the leading members of the Italian Alpine Skiing team; sponsorship of the Jamaican Bob Federation; the bond between Lancia and the world of figure skating through the "Lancia Ice" team; and finally, sponsorship of the Italian men's and women's Ice Hockey teams by Fiat Light Commercial Vehicles.

Last but not least, Fiat is an Institutional Sponsor of the "Olympic Flame Relay", which will started from Rome on December 8, 2005 and will reach Turin on the day of the inauguration of the XX Olympic Winter Games, having covered over 11,300 kilometres in little more than two months.