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Fiat Auto UK’s
national dealer network has reported a very strong and
enthusiastic reaction to the company’s all-new Grande Punto,
which went on sale on last Saturday (11 February).
Fiat’s UK dealers
had been expecting a large number of interested visitors to
their ‘open door’ weekend, as excitement surrounding Fiat’s
stylish new supermini has gathered pace in recent weeks; but
last weekend’s activities dramatically exceeded their
expectations. Over the weekend, more than 12,000 would-be
Punto fans visited Fiat’s dealer network, completing over
3,300 test drives, with a further 3,600 booked. And dealers
also reported some 1,285 confirmed sales orders for Grande
Punto.
Commenting on the
weekend’s results for the new model, Fiat Auto UK Managing
Director, Giulio Salomone, remarked: "This is a most
encouraging start. We are delighted that our beautiful,
brilliant and solid new car is already making so many
friends across the UK, especially as some 25% of these new
customers have, up to now, been driving other brands.
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Last month’s West European sales figures show that
the Punto (original and Grande) was not only the
leading seller in the B-segment, but also in the
European car market outright. (Punto 37,977; Clio
36,016; Fiesta 31,470.) |
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Fiat’s UK dealers had been expecting a large number
of interested visitors to their ‘open door’ weekend,
as excitement surrounding Fiat’s stylish new
supermini has gathered pace in recent weeks; but
last weekend’s activities dramatically exceeded
their expectations. |
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"We’re also very pleased that the
tremendous value inherent in this car has been widely
appreciated, as we can see from the percentage of sales
being taken by Dynamic and Active Sport versions," added
Salomone.
Last month’s West
European sales figures show that the Punto (original and
Grande) was not only the leading seller in the B-segment,
but also in the European car market outright. (Punto 37,977;
Clio 36,016; Fiesta 31,470.)
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