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The Fiat Panda
Alessi, due to go on sale in the UK in April, is making its
London debut at the Ideal Home Show from 8 March – 2 April.
This is the first time that the general public and visitors
to the famous London exhibition will be able to view the
stylish new Panda, before it becomes available in limited
numbers at selected Fiat dealerships.
The distinctive
style of this innovative concept springs from a partnership
between Fiat and Alessi, two world-class brands famed for
their contribution to the development of industrial design
in Italy. Fiat and Alessi have come up with their own design
philosophy which makes their creations stand out from the
world of mass market products.
The Panda Alessi
will be showcased, alongside the Panda range, for Show
visitors to experience at close quarters. In addition, the
Panda 1.3 16v MultiJet and Panda 4x4 will be appearing in
the driveways of the exhibition’s show homes, demonstrating
how adaptable to their environment these award-winning cars
are. In particular, Panda 1.3 16v MultiJet, with CO2
emissions among the lowest of any car on sale, and a 65.6
mpg fuel economy average, is in keeping with the philosophy
of the ‘Eco’ house designed by the show’s creators.
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The distinctive style of this innovative concept
springs from a partnership between Fiat and Alessi,
two world-class brands famed for their contribution
to the development of industrial design in Italy. |
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|
The Fiat Panda
Alessi, due to go on sale in the UK in April, is making its
London debut at the Ideal Home Show from 8 March – 2 April.
This is the first time that the general public and visitors
to the famous London exhibition will be able to view the
stylish new Panda, before it becomes available in limited
numbers at selected Fiat dealerships. |
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|
The Fiat Panda range will be on stands 1H47 and 1H53 in
Earls Court 1 for the duration of the show, with promotional
staff on-hand to answer customer queries and take test drive
requests, as well as demonstrate the range on-line. Show
tickets are available to be won on
www.fiat.co.uk,
and postcards on-hand at the show will invite visitors to
enter their details in a free prize draw to win a coveted
Alessi Coban coffee machine, designed by Richard Sapper.
Runners-up will be receiving Alessi Can Can tin openers,
designed by Stefano Giovannoni, the designer responsible for
the Panda Alessi itself.
Elsewhere at the
show, the Fiat Panda is set to feature in other activities,
such as a Touch the car competition in conjunction with VH1,
with a new Panda 4x4 available as first prize, and Magic FM
will feature the Panda Alessi in its Magic in the car zone,
a stand dressed to reflect the Magic listening occasion,
with visitors to the area able to select a song which will
play in the area.
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