The Tata-Fiat dealer network comprises of twenty five existing Tata Motors Passenger Vehicles dealers and three existing Fiat India dealers. Starting today, the twenty eight Tata-Fiat dealers will sell the Fiat Palio (1.2 EL PS, 1.2 ELX, 1.6 Sports) and the Fiat Adventure (1.6 Sports), and all Tata Motors Passenger Vehicles – the Tata Indica, the Tata Indigo, the Tata Indigo Marina, the Tata Sumo and the Tata Safari. The Fiat Palio range will now be available at a new attractive price of Rs.3.8 lakhs onwards (all prices ex-showroom Delhi.) The 1.6 litre Adventure Sports is now available at a new uniform price across the country at Rs.5.65 lakhs.

The twenty eight Tata-Fiat dealers, who together have forty four outlets, are located in eleven cities – Mumbai, Pune, Ahmedabad, NCR Delhi, Chandigarh, Ludhiana, Bangalore, Chennai, Hyderabad, Kochi and Kolkata.

The beginning of operations of the Tata-Fiat dealer network follows the agreement, announced by the Fiat Group and Tata Motors on January 13, 2006, to cooperate on dealer network sharing. The execution of the distribution arrangement is the first initiative post the signature of the Memorandum of Understanding signed between the Fiat Group and Tata Motors in September 2005. Discussions are on to explore other areas of co-operation, on which specific announcements can be expected once their feasibility is established.

Commenting on the commencement of the Tata-Fiat dealer network, Mr. Rajiv Dube, Sr. Vice-President (Manufacturing & Commercial – Passenger Cars Business Unit), Tata Motors, said, “Tata Motors is delighted to be partnering Fiat India in bringing a larger portfolio of products under a single roof at our joint dealerships. Between the Tata and Fiat brands, the company is in a position to offer one of the widest product offerings in the Indian market with the promise of several exciting options to come.”

Mr. Giovanni de Filippis, Managing Director of Fiat India Private Limited, said, “The coming together of Tata and Fiat through the dealer network sharing signifies better service, after sales support and more convenience to Fiat customers. Our customers have always been delighted with the superior build quality of our cars. The after sales support that comes with the Tata trust will complement this, and Fiat is confident of serving its customers better.” Existing Fiat dealers will continue to retail the full range of Fiat offerings, including the Fiat Petra.

Fiat India

Fiat India Private Limited, with its renewed brand strategy for the Indian market, is focused on the premium end of the B & C category in the growing automobile sector. Fiat Adventure Sport is the latest offering targeted at the new generation of customers who enthusiastically seek out the latest trends in style, safety, engine and performance. Fiat’s superiority in design and technology has been re-emphasized from the fact that its 1.3-multi jet has been chosen as the “Engine of the Year 2005” in the 1 to 1.4 litres by the Jury of the “International Engine of the Year” award.

Tata Motors

Tata Motors is India’s largest automobile company, with revenues of US$ 4.7 billion. The company is a market leader in commercial vehicles in India and is the second largest passenger car company in the domestic market. It is the world’s fifth largest medium and heavy commercial vehicle manufacturer. Tata Motors vehicles are being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and Australia. The company has manufacturing operations in South Korea and Spain, and a Technical Centre in the U.K.