Each model developed through the cooperation agreement has
enabled us to respond more effectively to the needs and
expectations of contractors and companies alike. We could
not produce such a wide range of commercial vehicles on our
own. By allowing us to share skills, costs and resources,
our cooperation with Fiat provides the opportunity to expand
our portfolio and thus to strengthen our market position.
2 – PSA Peugeot Citroën, the
European market leader in light commercial vehicles
Reinforcing our position in the European commercial vehicle
market is our second strategic objective and one we feel is
important for our future growth. We have been the
European market leader in the light commercial vehicle
segment since 1997. In 2005, segment sales for the first
time surpassed two million vehicles, of which 370,000 units
for PSA Peugeot Citroën, an 18.5% share. About ten years
ago, we ranked third with a 14% share but between 1995 and
2005 we grew twice as fast as the market, doubling our sales
during the period.
This performance demonstrates that our vehicle range is well
aligned with market needs. We have developed our commercial
vehicle range either on our own, as with the Citroën
Berlingo and Peugeot Partner vans, or in partnership with
Fiat. Our goal is always the same—to be a major player
in each commercial vehicle family. In small vans, like the
Citroën Berlingo and Peugeot Partner, we're top-ranked in
Europe with a 2005 market share of 30%.
Through our partnership with Fiat, we rank third in Europe
in compact vans like the Citroën Relay, Peugeot Expert and
Fiat Scudo, with an 18% share and first in large vans like
the Citroën Dispatch, Peugeot Boxer and Fiat Ducato, with
over 25% share. In the years ahead, we intend to
totally revitalize our range, with the goal of strengthening
our leadership in an increasingly competitive marketplace.
In 2005, the average age of the models in our commercial
vehicle range was 9.3 years. It will drop to 7.4 years in
2007 and 2.2 years in 2009, one of the youngest ranges in
our history. The first step in revitalizing our commercial
vehicle range, the new large van that we are unveiling
today, has a number of important innovative features.
3 – A wide range of
innovative vans
Our all-new van, which replaces the Citroën Dispatch,
Peugeot Boxer and Fiat Ducato, represents an overall
investment of roughly €1.1 billion. This investment should
enable the model not only to remain Europe's best-selling
van but also to improve its competitive position. The new
Citroën Dispatch/Peugeot Boxer and Fiat Ducato is designed
to outperform its predecessor, of which more than two
million units were sold between 1994 and 2006. To achieve
that goal, the new vehicle has two important advantages a
state-of-the-art production system and outstanding product
features.
In a few minutes, the plant manager will explain the
investments made in our joint facility, which is managed by
Fiat. I would just like to say that the plant is the biggest
light commercial vehicle production facility in Europe. The
new model's second advantage is the ambitious, innovative
specifications prepared by the marketing teams. Three
sections in particular are worth mentioning:
- First, the vehicle range is broad and varied, and load
capacity has been increased in terms of both total weight
and volume. To illustrate the variety, I will only give you
one example the new vehicle is being offered in three times
as many body types as the previous generation. Thanks to
this varied range, our marques will each offer a large
number of versions to provide contractors and companies with
vehicles that meet their specific needs.
- The vehicles' second advantage is that they feature
remarkable styling, with a contemporary powerful exterior
demonstrating robustness, along with the ease of use and
flexibility that contractors require. They have modern,
well-lit, attractive cabins like passenger cars and offer a
comfortable driving position similar to that of a saloon.
- The third advantage is their road performance, handling,
comfort and features, which represent a considerable
improvement over the models they are replacing. They are
equipped with airbags, all-wheel disk brakes, ABS, ESP and
air-conditioning; the kind of comfort and safety features
found in passenger cars. This new family of light commercial
vehicles will be powered by common-rail, direct-injection
HDi diesel engines that deliver high fuel-efficiency and low
emissions. Compared to the previous generation of
common-rail engines, fuel consumption has been reduced by
nearly 10% and the time between maintenance checks has been
increased by 30%. These two parameters make the engines less
expensive to use, an important criterion for both
contractors and companies.
So, as you can see, this new vehicle, the first model in our
revitalized commercial vehicle range, has all the advantages
needed to surpass the outstanding results produced by the
Peugeot Boxer and Citroën Dispatch. Thank you for your
attention.
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