|
The first range
of Fiat brand digital appliances is being launched onto the
Italian market. A limited edition collection, it represents
a consummate blend of advanced technology and fashion
appeal.
In detail, the
new high tech products are produced and distributed by Life
Tool Technologies S.p.A., an Ancona-based company belonging
to the Merloni Group, with the brand name “Fiat by T-Logic”.
The products - Mp3 players, digital cameras and alcohol
testers, all multi-function appliances - are called Genio,
Album, Tribù, Cinema, Istante and Amico. Produced in the
official colours of the brand, the digital collection
features the big vintage Fiat logo in pride of place, with
the original pay-off “Fabbrica Italiana Alta Tecnologia”,
inspired by and reworking the real acronym, “Fabbrica
Italiana Automobili Torino". Targeting a young, modern
market, Fiat electronic products boast a simple, original
design.
|
 |
|
|
 |
|
|
|
 |
|
|
|
Reflecting this, the container has been designed to be
reused: not just packaging to throw away, but a collectable
object that can be reused constantly and displayed.
“The Fiat by
T-Logic range is one of the Fiat products produced under
licence by highly specialised, qualified partner companies”,
explains Massimo Franzosi, licensing manager for Fiat Auto.
“Just like the sweatshirts, biker jackets, sneakers and pens
manufactured by Rites, Dainese, Sabelt and Mazzuoli
respectively, the “Fiat by T-Logic” consumer electronics
products will increase the appeal of the Fiat brand, and
give existing and potential fans more scope for using the
brand, both in and out of the dealerships." Prices range
from around 300 euros for Genio, the mp3 player with a 20 GB
hard disk, to 160 euros for Tribù, a Macintosh-compatible
mp3 player with speakers, an FM radio and an internal memory
of 1 GB, to 40 euros for Amico, the alcohol tester with gas
sensor technology. Distributed by selected qualified
outlets, predominantly specialised shops and chains, the
range also comes with a technical assistance service and is
also offered via free home delivery.
|
|
|
|
