The latest initiative for their customers to be devised by Fiat Automòveis saw 50 'Adventure' versions of the Strada and Doblò models taking part in the "Tour Fiat Adventure", a 170 kilometre trek between Belo Horizonte and Glaura next to Ouro Preto, which took in sections of the famous Estrada Real.

The 'tour' was created to consolidate the relationship between Fiat Automòveis (the Brazilian arm of Fiat Auto) and its customers, in particular those who have bought the stylish 'Adventure' versions of the Doblò and Strada models. The 'Adventure' designation is given to the "off road" capable models in the two range's: Doblò (multivan) and Strada (pick-up), that have been specially tailored to fulfil a role as rugged and capable "lifestyle" vehicles in addition to their tough, practical everyday applications. Differences include higher equipment levels, such as CD/MP3 players, Bluetooth capability and climate control, to colour-coded bumpers, powerful foglights and racks for storing leisure activity equipment such as surfboards and bicycles. The localy-built Strada and the Turkish-built Doblo have both proved a hit hit in Brazil with more than 150,000 sales of the models combined.

Fifty cars took part in the "Tour Fiat Adventure" this year, with more than one hundred and fifty people involved, including families and children. The 170 km route took in sections of the famous Estrada Real with its stunning landscapes, rugged mountain views, plethora of foliage and crashing waterfalls.

ESTRADA REAL

During most of the 17th and 18th centuries, the gold explored in the interior lands of Minas Gerais was the main economic activity of Colonial Brazil; most of the production was sent to Portugal through the coastal cities of Rio de Janeiro.
 

The Estrada Real is the name of the path that Portuguese expeditions trailed to bring gold from Minas to Rio, and food the other way around; this road had to cross mountains, broad plateaus, meadows and creeks. The first route (Old Route) connected Ouro Preto, in Minas, to Paraty, in the south of Rio; and from Paraty, the expeditions walked to the city of Rio. This trip took three months. It worked this way until the bandeirantes Garcia Rodrigues and Fernão Dias devised a shorter route, directly to Rio. In 1698 he obtained a permit fromthe Portuguese Crown to build this "New Route", and began the construction in the beginning of the 18th century. This new route took only ten days to complete; only people authorized by the Crown could travel along it.

Today, a partnership between the Instituto Estrada Real and the government of Minas Gerais is reconstructing the entire route. The Old and New Routes together total 1,400 kilometers (870 mi.) and cross 177 cities; the road reveals a wealth of colonial and baroque architecture, as well as a natural beauty. From the heart of Minas Gerais, the Route goes from Diamantina to Ouro Preto, where it splits in two directions. One route (the Old Route) passes through São João del Rei and Tiradentes, crosses the esoteric São Tomé das Letras, and then Caxambu and São Lourenço in the "Medicinal Waters Circuit", across the Paraíba Valley, through the cities of Guaratinguetá and Cunha, then down to the port of Paraty. The other path (New Route) crosses Barbacena, Juiz de Fora, Itaipava and Petrópolis before reaching the city of Rio.