A secondary intake is set slightly backwards underneath the
grille, and is located on either side by small tertiary
intake slits flanked by mist lights combined in what appears
to be an aluminium-finished moulding. The flowing headlights
give a hint towards the radical Bangle-designed Fiat Coupé
with their bulbous lenses, however cut sharply where they
meet the front fenders. A rapidly curving line flows from
around the inside headlight border, continues around the top
and chases down, joining the bumper panel line towards the
front wheel arch. The effect is reminiscent of the recent
Jaguar XK. The headlights sleek side profile also helps
provide the illusion of a long bonnet, despite the car’s
cab-forward design.
The side of the car appears rather
chunky, with muscular wheel arches. Stephenson’s hand can
clearly be seen in the shape of the rear fenders and the
styling application which frames the bulging wheel arches
and prominent sill together to form a separate graphic
making the car look surefooted. The effect could be
interpreted as an evolution of the BMW X5’s side graphics,
in this case looking tighter, lighter and more athletic.
The doors are well profiled, with a swage
line that continues upwards from under the front optical
units, eventually running through the rear lighting
clusters. The door handles are curiously positioned below
the main swage line as on modern Audi models, helping to
make the top section of the car appear elegant. A similar
trick of creating a muscular bottom half and an elegant top
section can be seen on the Audi Q7, although in the case of
the Bravo the door handles appear disjointed. This is partly
due to the fact they appear slightly stepped and do not
follow a common centreline.
The rear doors contain quarter light sections, resulting in
the possibility of winding down the rear windows completely.
The side DLO (daylight opening, industry term for the glass
graphics) is dynamically formed, arcing down towards the
bottom frame of the hatchback DLO. As a result the rear door
DLO is far smaller and sleeker than on the comparative
Volkswagen Golf 5-door. This is in part created by a minor
haunch which the lower frame of the rear door DLO makes over
the wheel arch area below. The side DLO also appears to be
bordered by fine aluminium strips, although whether this
styling touch will make it onto the final production model
remains to be seen.
Despite not being obvious in the leaked
images, the most interesting section of the design is to be
found at the rear. The rear hatchback DLO is contained
within a radically shaped frame which carries on from the
arching side DLO, with sections rising at either end to give
the illusion of a greater rake. Rectangular rear lighting
units, rounded at the bottom and angled downwards at 45
degrees towards the centreline of the car, give the new
Bravo a highly recognisable stance, comparable in terms of
presence to that of the Renault Mégane.
In a recent interview with the Irish
Times, Frank Stephenson is quoted as saying, “The
engineering philosophy at Fiat has for too long been ‘we
haven't done that before so we can't do it’. The new key to
future success will be to make the cars beautiful and then
try to work out how to make it feasible, not the other way
round. It obviously has to look like a Fiat and be
economically sound to build and make a profit. But that
doesn't mean it can't look stunning. Design really sells a
product and everybody has known it. At this time you have to
sell a car on love at first sight: no one is going to buy a
car and hope that it grows on you. The car has to be
instantly desirable. Everybody makes relatively good
products at a certain level; they do what they're supposed
to do.” After being questioned about the old Stilo’s
German-inspired looks and feel, Stephenson remarked, “Now
the key is to make cars have a unique personal character and
you need to respect that it's not that hard if you follow
the right mathematical formula which is to play up on your
national identity and don't try to be something other than
what you are because it's just putting on a show. Italy has
such a rich history in aesthetics and it's just about
returning to those.”
As well as offering an exceptionally
roomy interior with comfortable seating for 5 and excellent
boot capacity, the Bravo has also been designed to a high
level of perceived quality standards. The Bravo’s design
comprises excellent quality indicators, materials and
interior trims, as well as a wide choice of custom options,
including colours, sports pack and other option packs. The
dashboard contains two principal instrument clusters
converging near the centre, similar in style to those found
in the Mercedes M-Class. From launch only the 5-door will be
available, although an estate variant will arrive later, at
least one year down the line.
For a definitive evaluation on the new
Bravo’s “Back to Italian” styling we’ll have to wait until
its formal preview. Even after the highly successful public
reaction to the Bertone / Giugiaro designed Fiat Grande
Punto, insiders at Fiat still refer to the new Bravo as the
fashionable car to mark the much-needed turning point in
Fiat’s design-conscience history. Above all it will offer
lots of style and space at a very competitive price.
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